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Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customersengaged and coming back for more. These businesses operate as tech/AI platforms where the product itself is almost incidental to the larger goals of data acquisition and customerengagement.
The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customerengagementstrategy. . When customerengagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.
Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.
As the widespread, algorithmic-homogeneity becomes more pervasive – we also believe experiential retail will undergo a major reimagining, refocusing on design differentiation, visual artistry and amplifying the emotion of shopping. 2025 will see brands continue to invest in exclusivity and community.
Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?
As e-commerce continues to evolve at breakneck speed, Australian retailers face the twin challenges of exceeding rising customer expectations and optimising their operational frameworks. The difference between thriving and merely surviving in this hyper-competitive landscape lies in one key strategy: outsourcing.
From maintaining supply chains to reimagining stores to safeguarding privacy, today’s retail and consumer goods companies are under constant pressure. 360-degree, real-time data visibility across supply chains, customerengagement touchpoints, and operations. Secure online transactions and data privacy.
Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers.
“For digital-only brands, pop-ups provide a way to physically meet their customers and express the brand in a palpable way, to provide a brand experience,” Driscoll told Inside Retail. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customerengagement is tested.
In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Be on the lookout for a complete project showcase about ANZ’s temporary kiosk to see how these strategies play out in the field!
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