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Now, by adding a larger focus on socialmedia into the mix, Rive Gauche is reaching a new audience. “We We are attracting a much younger crowd now, it used to be only the over 35 demographic, but now we are getting more traction on socialmedia, so it’s great that we are connecting to a much broader audience,” she enthused.
Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and socialmedia. Efficiency redefined.
As the widespread, algorithmic-homogeneity becomes more pervasive – we also believe experiential retail will undergo a major reimagining, refocusing on design differentiation, visual artistry and amplifying the emotion of shopping.
From maintaining supply chains to reimagining stores to safeguarding privacy, today’s retail and consumer goods companies are under constant pressure. But this provides a lacklustre shopping experience, which pushes them toward socialmedia and new engagement models like live commerce, social commerce and gamification.
In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. This kiosk is an excellent testimonial of how temp formats can up the game for retailers across all sectors.
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