Inside Retail

OCTOBER 27, 2024

Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions. Strategies: Audience segmentation : Categorise customers based on previous purchases and browsing history. This ensures that campaigns are relevant and reach the right people.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Inside Retail

JUNE 13, 2024

In a supermarket in southern China, live fish swim around in a glass tank bearing a QR code for customers to scan for information about where the fish is from and details of provenance and sustainability in its farming or capture. Spurrell and Xu spoke about the evolution of grocery shopping behaviour in China.

Promotion 260

Promotion Engagement Shopping Customer Engagement 260

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotion Flow Strategy 278

Retail Focus

SEPTEMBER 17, 2024

Here are the key ways an eCommerce SEO agency can strengthen your customer retention strategy: 1. Enhancing Website User Experience (UX) One of the most effective ways to keep customers coming back is by providing a seamless and enjoyable online shopping experience. One of these strategies is SEO-driven loyalty programs.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Inside Retail

JUNE 5, 2023

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. If customers can [find a way to] cut back on costs, they’ll go for a cheap option.”

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JUNE 1, 2023

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.” But people are also attuned to greenwashing.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

DECEMBER 11, 2023

The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1 Cheap prices will not necessarily offset an unsatisfying shopping experience and poor customer engagement, let alone service.

Engagement 147

Engagement Promotion Shopping Consumer 147

Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. This blend of physical and digital experiences helps to create a memorable and engaging retail environment.

Engagement 162

Engagement Consumer Balance Promotion 162

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Shopping 162

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Retail Focus

APRIL 18, 2024

Already working with hundreds of retailers and brands, Scurri added a mixture of enterprise and mid-market retailers, including The Perfume Shop, BrandAlley, Victoria Plumbing, Loake Shoes, LeMieux and Weird Fish, to its roster of clients last year.

Merchandising 147

Merchandising Management Customer Engagement Engagement 147

Retail Focus

MAY 3, 2023

Being able to identify returning visitors – after first-party and session cookies have expired – is key to delivering a frictionless, high-converting on-site shopping experience. It found that none of the retailers audited (0%) showed evidence of being able to ‘remember’ the customer on a return visit.

Light 130

Light Promotion Customer Engagement Tailored 130

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. Hyperphysicality is not a temporary trend.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

Flow 130

Flow Engagement Promotion Strategy 130

Retail Focus

AUGUST 25, 2024

In fact, one of our previous articles covers how retailers can borrow insights from online casinos to keep customers engaged. So, we’ll flip the coin this time and talk about how casinos can better retain their customers by borrowing strategies from the retail world.

Customer Retention 130

Customer Retention Strategy Pattern Customer Engagement 130

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

Art 264

Art Display Light Artistic 264

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. In times of supply disruption, AI can adjust pricing and promotions based on product availability and demand trends. Another strategy with AI is dynamic pricing.

Other 130

Other Pattern Flow Customer Engagement 130

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Amazon has been at the forefront of personalised shopping experiences.

Consumer 147

Consumer Engagement Shopping Pattern 147

Creative Displays Now

SEPTEMBER 3, 2024

In-store shopping relies on displays to attract customer attention and make your products stand out from the competition. With the growing popularity of online shopping, retail storefronts have had to transition to the next step in in-person shopping, taking advantage of technology to adapt to the changing environment.

Display 90

Display Engagement Shopping Promotion 90

Inside Retail

JANUARY 16, 2024

This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customer engagement and drive conversions. Consumers are in the mood for a tease.

Marketing 130

Marketing Promotion Engagement Flow 130

Retail Focus

MAY 30, 2023

It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Community retailing aims to create a sense of belonging in the retail space by fostering customer engagement, retention and a supportive local economy.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

Inside Retail

JUNE 1, 2023

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.” But people are also attuned to greenwashing.

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

SEPTEMBER 21, 2023

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. The focus for BFCM has now shifted to delivering a seamless and personalised shopping experience aimed at engaging customers in a meaningful way.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Creative Displays Now

NOVEMBER 20, 2024

Include Interactive Elements to Build a Connection Interactive elements keep customers engaged with your display and have a ripple effect on brand loyalty. During busy periods, customers might leave other products on your display, making it look unappealing and untidy.

Beauty and Health 94

Beauty and Health Display Visual Merchandising Merchandising 94

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. To help retailers plan for the shopping festival, Klaviyo has created a helpful guide in the form of a BFCM content calendar.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Inside Retail

FEBRUARY 26, 2024

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. The shop will also feature photography, art, and memorabilia collected by or sent to the designer over the years. per square foot for a pop-up versus $32.12

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Creative Displays Now

OCTOBER 31, 2024

Well-designed retail displays can showcase products effectively and enhance the shopping experience for customers. Visual merchandising presents products in a way that attracts customers, enhances their shopping experience and ultimately drives sales. Consumers buy with their eyes first, then their hands.

Display 52

Display Visual Merchandising Color Focal Point 52

Inside Retail

JUNE 5, 2022

Customers are now just treating them with a healthy dose of scepticism. At the same time, they’re also far less tolerant of sub-standard shopping experiences, both online and in-store. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Jahabow

OCTOBER 21, 2024

Consumers increasingly demand seamless, omnichannel shopping experiences that allow them to easily switch between online and offline platforms. AI-powered tools will help retailers deliver hyper-personalized shopping experiences by analyzing customer data and predicting consumer preferences.

Social Media 52

Social Media Display Visual Merchandising Consumer 52

Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

Curate 130

Curate Consumer Advertising Social Media 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JULY 18, 2023

Retailers have always been aware that their success relies on more than the product alone, and the retail store of today is no longer just a destination for in-person shopping. The new role of the physical store blends a dynamic, interactive hub for brand experiences, customer engagement, and product discovery.

Consumer 130

Consumer Fashion Customer Engagement Shopping 130

Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

Promotion 98

Promotion Display Customer Engagement Location 98