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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets.

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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

They were visible in malls, high streets, shopping centres, or online marketplaces. Over the last three years, Amazon has doubled its customer base in Australia, with 3.4 million Australians now shopping on the platform every month. Today’s consumers expect a seamless shopping experience, fast delivery, and competitive pricing.

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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Chatbots expanding customer service Hyper personalisation has become a game changer in retail.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example.

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Early, exclusive, engaging: How retailers can leverage their sale season data

Inside Retail

Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions. Strategies: Audience segmentation : Categorise customers based on previous purchases and browsing history. This ensures that campaigns are relevant and reach the right people.

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Should Retailers Look to Online Casinos for Inspiration About How to Keep Customers Engaged?

Retail Focus

Customers know how abundant their options are, so if they don’t like what they see at a site they can quickly look elsewhere. Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement.

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The Importance of Omnichannel Customer Service in Modern Retail

Retail Focus

Meeting Evolving Customer Expectations Todays consumers expect personalised service no matter where they shoponline, via an app, or in-store. When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases.

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