Inside Retail

JUNE 1, 2023

She said that more than one-quarter of retail businesses polled in Shipstation’s latest research plan to increase delivery charges for customers this year, and 10 per cent plan to increase the cost of returns. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.”

Balance 234

Balance Promotion Strategy Consumer 234

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Cosmetics retailer Sephora offers a Virtual Artist feature for customers to try on different makeup products.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Inside Retail

NOVEMBER 5, 2024

In contrast, when robots are used correctly to add a sense of competitive advantage to staff, workers are liberated from repetitive tasks and given the freedom to engage creatively, whether that’s designing in-store displays, creating engaging promotions, or coming up with fresh ideas to enhance the customer experience.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Compliantia

MARCH 31, 2023

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.

Merchandising 97

Merchandising Planning Visual Merchandising Display 97

Inside Retail

JUNE 5, 2022

Google announced plans to entirely phase out third-party cookies within two years. The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Retail Focus

APRIL 18, 2024

This solution allows retailers and brands to take ownership of post-sale communications and deliver branded delivery updates as well as customer engagement and re-targeting opportunities at the moment shoppers are most likely to engage with branded communications, between checkout and delivery.

Merchandising 147

Merchandising Management Customer Engagement Engagement 147

Inside Retail

JUNE 1, 2023

She said that more than one-quarter of retail businesses polled in ShipStation’s latest research plan to increase delivery charges for customers this year, and 10 per cent plan to increase the cost of returns. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.”

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Last year, Australian consumers spent nearly $500 million on Valentine’s Day gifts with a significant share of that transacted online.

Marketing 130

Marketing Promotion Engagement Flow 130

Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. The limited duration and space of pop-up stores also promote focused inventory management.

Engagement 162

Engagement Consumer Balance Promotion 162

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. Retailers wont simply be guessing based on customer data. Another example is online grocery shopping.

Tailored 130

Tailored Curate Shopping Consumer 130

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

NOVEMBER 29, 2023

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. Create a routine of gamification experiences for your customers. What is gamification?

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

Promotion 98

Promotion Display Customer Engagement Location 98

Inside Retail

NOVEMBER 16, 2023

A recent report from Klaviyo and Qualtrics shows that despite current economic challenges, 52 per cent plan to spend the same amount online this upcoming BFCM than they did last year – and 15 per cent plan to spend more. If you are using dynamic codes, be sure to upload enough codes for the number of people you plan to send them to.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

FEBRUARY 26, 2024

Nordstrom’s plans to draw in new shoppers As the Clubhouse opening showcases, retailers are still heavily invested in the concept of pop-up shops, especially big-box retailers like Nordstrom that have been struggling in recent years to get back to pre-pandemic profits. per square foot for a pop-up versus $32.12

Department Stores 130

Department Stores Shopping Fashion Engagement 130

Creative Displays Now

SEPTEMBER 3, 2024

Impact on In-Store Marketing Strategies A solid in-store marketing strategy follows best practices for setting up displays to maximize visual appeal and attract customers. Enhanced Customer Engagement Retail displays evolved from traditional shelves holding only products to more attractive, attention-grabbing alternatives.

Display 95

Display Engagement Shopping Promotion 95

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

MARCH 8, 2023

IR: What are Jungle Collective’s plans for the future? LV: We plan on expanding quite heavily into outdoors. And how can customers engage in this hobby if they have little green space available? IR: Can you discuss The Good Plant Co’s plans for the future? IR: What are Mitre 10’s plans for the future in this space?

Gifts 130

Gifts Beauty and Health Space Planning 130

Retail Bound

NOVEMBER 7, 2023

While you’re busy crunching numbers, setting revenue projections, and trying to plan for 2024 expenses, think about the projects you’ve wanted to invest in but haven’t had a chance to just yet. But public relations is part of the long-game plan and shouldn’t be put on the back burner. It’s budgeting season!

Social Media 52

Social Media Promotion Customer Engagement Advertising 52

RetailMinded

JULY 29, 2023

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. There are many avenues to promote your products to potential warm leads. Another way to incentivize loyal customers is by introducing referral campaigns. Focus on website responsiveness.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Bound

DECEMBER 3, 2021

Whether you are new to business or established, eCommerce holiday planning and readiness is important. By utilizing mobile technology and social media, and by using attractive design principles to attract customers’ attention, you can maybe take advantage of some of these impulse buying behaviors that many of us have.

Social Media 52

Social Media Planning Suggestive Selling Shopping 52

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

Social Media 52

Social Media Customer Retention Engagement Strategy 52

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. Plan for dedicated time to input all your product data, train staff, and integrate with other systems like your accounting software. But what’s the time commitment on setting this up?

Social Media 52

Social Media Management Customer Engagement Engagement 52

Greater Group

SEPTEMBER 24, 2019

In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Temporary formats have become increasingly valuable as a tool for test driving new locations and products.

Display 52

Display Shopping Engagement Customer Engagement 52

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Retail Design Solutions

DECEMBER 20, 2023

By using the latest advancements in digital displays, screens, and interactive technologies, our clients captivate customers and influence their purchasing decisions. Rather than discouraging customers from using their phones, retailers are actively encouraging phone usage to enhance the shopping experience.

Layout 52

Layout Design Display Concept 52

Retail Insider

JUNE 24, 2021

What technology-related plans have you got for the next 12 months? We have already seen high client satisfaction and improvements across average order value and success rates, relative to customers engaging through our traditional Fix experience, so we are excited to expand our personalisation offering in the UK.

Space 52

Space Shopping Engagement Consumer 52

Retail Insider

JANUARY 31, 2022

Our young finance professionalTimo is getting very fed up with the time it takes to plan, organise and buy the raw ingredients to eat well after his very long working hours. Chancellor Rishi Sunak (above) had a little go recently at prepping a Gousto meal as part of a campaign to promote the two-year Business Tax cut. Yeah I forgot.

Shopping 52

Shopping Customer Engagement Marketing Consumer 52

Retail Focus

APRIL 27, 2021

Folio Hair allows customers to record stylist-led techniques which help customers maintain their hairstyle and also provides a record of the process and products used for the stylist and salon to help them offer a seamless customer experience for every visit to the salon.

Marketing 264

Marketing Concept Customer Engagement Promotion 264

Inside Retail

MARCH 6, 2025

This is crucial in a fast-paced retail environment where marketing campaigns need to be adjusted quickly based on performance, promotions, and user feedback. The power of a measurement plan Effective tag management goes hand-in-hand with a well-defined measurement plan.

Retail Marketing 130

Retail Marketing Management Marketing Promotion 130