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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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Charles & Keith co-founder Keith Wong on the brand’s global expansion 

Inside Retail

IR: How do you see these flagship stores contributing to your overall brand awareness and customer engagement strategies in the Asian market? KW: Our flagship stores play a crucial role in amplifying Charles & Keith’s premiumisation across Asia – the region in which we have the strongest foothold.

Expansion 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. In these campaigns, Lacoste used Cheetah Experiences to actively collect zero-party data within an interactive brand experience. Campaign objectives.

Strategy 230
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Data dynamism: Three ways embedded analytics are transforming retailers’ data into competitive retail insights

Retail Focus

A joined-up approach to digital innovation: No longer the domain of analysts alone, data-driven intelligence is most effective when approached from a team perspective – involving everyone from the CEO to junior staff. And finally – new income streams. It can also help retailers to monetise their data.

Strategy 244
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

The surge in online sales has also led to increased customer expectations and a demand for better service and personalised experiences. By providing 1:1 personalised experiences, offers, services and products, Rokt helps businesses unlock new revenue opportunities and increase customer engagement.

Tailored 246
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Meet the power couple behind Stax and Secondleft

Inside Retail

Matilda quickly became Staxs creative catalyst, bringing her business acumen and strategic thinking to the brand, where her influence shaped everything from product design to customer engagement, particularly in developing its womenswear.

Fashion 147