Inside Retail

FEBRUARY 11, 2025

The winning retailers have built text strategies that drive incremental revenue for their company without cannibalising their email efforts. For brands to drive incrementality through text, they need to ground their strategies in highly effective identification.

Harmony 130

Harmony Strategy Engagement Customer Engagement 130

Inside Retail

FEBRUARY 3, 2025

Business model and strategy The company offers products across 15 categories, including trendy toys, beauty products, stationery and snacks, with exclusive regional distribution rights for some items. To enhance customer engagement, Oh!some The supply chain advantage is a key part of Oh!some’s

Marketing 130

Marketing Strategy Expansion Consumer 130

Creative Displays Now

JANUARY 2, 2025

Investing in display strategies can help companies increase their influence and revenue. It’s crucial for sports and outdoor companies to implement display strategies catered to their target audiences and placed in the right location to attract attention. Read on for some of the best display strategies for this vibrant industry.

Outdoor 52

Outdoor Display Merchandising Strategy 52

Retail Focus

JANUARY 2, 2025

While certain trends that were apparent this year may not be as key in 2025, others will continue into the next year and beyond, playing a major role in shaping customer demand. It is fair to say that retail has had its ups and down in 2024, with plenty of challenges accompanying the good times.

Balance 162

Balance Consumer Engagement Marketing 162

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. Certain products may have exceeded expectations, while others underperformed.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

NOVEMBER 14, 2022

“Delighting and surprising customers during an in-store customer journey, inspiring them to make a purchase, is one thing, but customers want to save time and access solutions that allow them to order ‘out of stock’ or ‘premium limited-edition’ products, as well.”. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

NOVEMBER 29, 2023

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. Create a routine of gamification experiences for your customers.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Look no further than Retailbound!

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Inside Retail

FEBRUARY 25, 2025

To adopt this thinking, brands should first look to define those metrics behavioural, brand, engagement and ROI that determine effectiveness and resonance of campaigns and spend. Prioritise SEO and personalisation/localisation, and lastly, have a clear customer strategy. You can download the full report here.

Other 130

Other Customer Retention Engagement Strategy 130

Inside Retail

JANUARY 1, 2025

Upskilling on digital tools As retailers increasingly adopt technology to improve CX, staff must be comfortable using these tools: CX platforms: train your team to use tools like live chat systems or customer engagement platforms effectively.

Social Media 130

Social Media Shopping Engagement Customer Engagement 130

Inside Retail

JANUARY 21, 2025

Australians are likely to become savvier in budgeting for treats, special occasions and milestone celebrations by purchasing gift cards in advance, ensuring they can treat themselves or others at an opportune moment. For retailers, this trend can lead to increased revenue and sales.

Gifts 130

Gifts Social Media Consumer Customer Engagement 130

Inside Retail

JANUARY 5, 2023

This includes access to customer data, which may be used for upcoming product and communication strategies. Iacono believes that Nike’s strategy with its apps is to create experiences and encourage activity, with an active consumer leading to higher apparel and footwear sales. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

JUNE 14, 2022

Delivery has become a clear indicator of retailer competence, defining the brand value as much as any other part of the customer engagement. Today’s customers are used to lightning-fast service and a poor delivery experience can be the dividing factor to turn a first-time shopper into a loyal customer.

Strategy 130

Strategy Social Media Management Consumer 130

Inside Retail

MARCH 3, 2025

How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. Customers want clear product communication that demonstrates value, not just price.

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

APRIL 19, 2024

I understand what our customer wants to see, and I create concepts before they become saturated. If others are doing it, it’s already outdated. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Review your strategy for abandoned carts Do you have an extra carrot to entice customers who abandoned their carts without completing the transaction?

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long? Ready to deeply engage with your customers all year long?

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

NOVEMBER 5, 2024

Creating opportunities for human connection and creativity With automation at its best, human employees – rather than stocking shelves or scanning inventory – can engage in valuable conversations with shoppers, provide tailored recommendations, solve unique problems and validate the emotional needs of each individual.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Inside Retail

FEBRUARY 17, 2025

Given that shoppers in other markets have embraced it, however, the exam question is: Should this be regarded as a permanent or temporary difference? We believe physical retail remains as relevant as ever, but with a savvy digital customer watching your every move, it wont be enough to have great products and great prices.

Social Media 130

Social Media Department Stores Consumer Shopping 130

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

Planning 264

Planning Strategy Expansion Shopping 264

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

Balance 234

Balance Promotion Strategy Consumer 234

Creative Displays Now

NOVEMBER 20, 2024

For example, themes that align with pure and organic ingredients should be kept with similar products, as customers looking for those items may walk past the other options and only look at the organic products. You want customers to interact with your brand and form meaningful connections.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business.

Tailored 246

Tailored Social Media Strategy Target Market 246

Retail Times

DECEMBER 6, 2024

One is centred around selling goods and services, while the other focuses on entertainment. However, these two sectors share surprising similarities, particularly when it comes to customer engagement, marketing strategies, and evolving to meet modern consumer demands. Lets explore some key parallels.

Customer Engagement 52

Customer Engagement Engagement Strategy Consumer 52

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

Social Media 231

Social Media Fashion Strategy Engagement 231

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Sounds too good to be true, doesn’t it? In Conclusion .

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Inside Retail

JULY 23, 2024

This feature enables interactive communication with JD’s mascot ‘Joy’ which helps enhance customer engagement and personalisation. While high-end labels choose AR as a space with a focus on brand stories, other retailers are exploring opportunities to offer different shopping experiences to boost sales on the device.

Fashion 278

Fashion Customer Engagement Shopping Space 278

Inside Retail

DECEMBER 8, 2022

The strategy aims to create better value and convenience for customers, resulting in deeper customer engagement across the board. Customers can now save $3 a month on the combined standalone pricing of both subscriptions. Further reading: Can Wesfarmers’ OnePass succeed where other membership programs failed?

Customer Engagement 130

Customer Engagement Engagement Strategy Other 130

Creative Displays Now

OCTOBER 31, 2024

The retail landscape is highly competitive, which means those in the consumer product industry are always looking for effective ways to differentiate their products from others. Well-designed retail displays can showcase products effectively and enhance the shopping experience for customers.

Display 52

Display Visual Merchandising Color Focal Point 52

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

Social Media 246

Social Media Engagement Consumer Artistic 246

Retail Focus

SEPTEMBER 17, 2024

By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business. Here are the key ways an eCommerce SEO agency can strengthen your customer retention strategy: 1.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

Social Media 264

Social Media Artistic Fashion Display 264