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How AI could solve product returns and other supply chain challenges

Inside Retail

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

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Mastering customer engagement: The key to retail and e-commerce success

Inside Retail

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. AI is helping marketers anticipate customer needs and wants, experiment with new approaches, and optimise at scale – all while delivering innovative experiences that delight audiences.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Should Retailers Look to Online Casinos for Inspiration About How to Keep Customers Engaged?

Retail Focus

Customers know how abundant their options are, so if they don’t like what they see at a site they can quickly look elsewhere. Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement.

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Stand-alone vs embedded CDPs: What’s best for retailers in 2025?

Inside Retail

For retailers, this raises a pressing question: Do you still need a stand-alone CDP, or can a customer engagement platforms built-in CDP meet your needs? Their hallmark is providing a persistent, unified database of customer data accessible to other systems.

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RM Williams, Country Road Group, others share three digital trends defining 2025

Inside Retail

As the model matures, however, Jared Brown, head of digital at boutique online wine retailer Sometimes Always, expects many of these businesses to shift their focus to membership-based programs that prioritise community, exclusivity and long-term customer engagement rather than recurring shipments.

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How Can Ecommerce Businesses Get an Edge in Gamification?

Retail Focus

Sometimes, it’s a good idea to look at other successful online sectors for inspiration. Sephora has also introduced spin-to-win games that are designed to keep customers engaged and drive purchases. Progress trackers are nifty tools that allow customers to keep track of their scores on an e-commerce site.