Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious.

Target Market 130

Target Market Customer Engagement Consumer Tailored 130

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Media 288

Social Media Tailored Engagement Consumer 288

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

JANUARY 22, 2025

If youre searching for the perfect outfit for a specific event, AI can be deployed to accommodate a wider range of needs and preferences, providing tailored suggestions that match your style, fit, and occasion. This mission-driven approach reduces friction, allows for better product discovery, and ultimately improves customer satisfaction.

Flow 130

Flow Tailored Shopping Engagement 130

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

OCTOBER 27, 2024

Post-event analysis : Reviewing sales data after each event can reveal customer behaviour trends and highlight areas for future improvement. Tailor your data strategy for each sale event Click Frenzy (11–15 November) Click Frenzy draws in shoppers looking for everything from tech deals to travel discounts.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Inside Retail

FEBRUARY 11, 2025

Australian consumers are uniquely receptive to text marketing. Previously available only in the US, UK, and Canada, this move marks a significant step in broadening the companys global footprint and empowering brands to reach their audiences in one of the most promising markets for personalised, one-to-one messaging.

Harmony 130

Harmony Strategy Engagement Customer Engagement 130

Inside Retail

DECEMBER 12, 2024

Sales figures, customer interactions, and marketing performance all offer valuable insights. Repeat customers: How do their holiday purchases compare to their previous buying habits? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Media 246

Social Media Tailored Engagement Consumer 246

Inside Retail

JULY 8, 2024

“This strategic shift hints at a possible emphasis on strengthening online sales channels and optimising partnerships to better cater to the Chinese market.” The recent move “reflects Microsoft’s assessment that its previous retail strategy was not well-suited for the Chinese market,” Gollipalli said. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

Other 130

Other Flow Pattern Customer Engagement 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.

Marketing 52

Marketing Color Tailored Texture 52

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

FEBRUARY 20, 2024

With Shopline, businesses have access to a host of tools to help you master the online element of your omnichannel strategy ; from SEO tools , site speed boosters and digital marketing, to memberships, product reviews and order invoice customisation for B2B merchants.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. This generated a new revenue stream, while simultaneously improving customer experience and ensuring brand safety.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

JANUARY 12, 2023

TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Visibility of your current and potential customers, and the ability to chat with them directly. This enables tailoring of messaging and content specifically for certain audiences. Consumers are ahead of brands. Social commerce is maturing.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Look no further than Retailbound!

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. Scalene also helps retailers adopt a more sophisticated approach in pricing and promotions, right through to an even more sophisticated deployment of capital.

Management 234

Management Tailored Space Location 234

Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. What is critical and differentiating is that personalisation extends beyond traditional marketing communication and flows right through to service delivery, merchandising, offer creation, and bundling of services.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Jahabow

OCTOBER 21, 2024

Retailers must stay ahead of these trends to remain competitive in an increasingly complex market. AI-powered tools will help retailers deliver hyper-personalized shopping experiences by analyzing customer data and predicting consumer preferences.

Social Media 72

Social Media Visual Merchandising Display Consumer 72

Inside Retail

MARCH 5, 2025

Retailers at all ends of the market are increasingly leveraging AI and machine learning to analyse datasets. Browsing behaviour, purchase history and real-time engagement can reveal critical consumer trends. Analysis shows the global market for AI in retail was valued at US$11.61 per cent increase in site visits.

Tailored 130

Tailored Engagement Consumer Pattern 130

Retail Focus

SEPTEMBER 17, 2024

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Retail Focus

AUGUST 25, 2024

This approach harnesses data to craft personalized marketing, product recommendations tailored to individual preferences, and shopping experiences uniquely designed for each consumer. Thus, this class of personalization improves customer engagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

DECEMBER 17, 2023

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. For most brands, the collection of data has evolved over its history as the business grows and deploys new software and marketing tools.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

Marketing 130

Marketing Management Flow Customer Engagement 130

Retail Bound

JANUARY 7, 2025

For major retailers, physical stores serve as hubs for customer engagement, offering services like in-store pickups and returns. By leveraging data analytics, retailers gain insights into customer preferences and behaviors, enabling them to tailor experiences to individual needs.

Strategy 52

Strategy Engagement Tailored Consumer 52

Inside Retail

JULY 25, 2024

For retailers, omnichannel commerce opens new avenues for sales and customer engagement. By offering online and offline sales channels, retailers open themselves up to more sales opportunities and, with the right tools, can gain a comprehensive view of customer behaviour, preferences, and purchasing patterns.

Harmony 162

Harmony Shopping Pattern Customer Engagement 162

Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. The app learns from customer interactions and provides tailored recommendations.

Tailored 130

Tailored Curate Shopping Consumer 130

Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands prioritise the customer experience in their digital transformation efforts.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

AUGUST 25, 2024

The retail world and gambling space have two things in common—both have a high market value and a broad customer base. In fact, one of our previous articles covers how retailers can borrow insights from online casinos to keep customers engaged. The opposite is true—one right move, and you increase your customer base.

Customer Retention 130

Customer Retention Strategy Pattern Customer Engagement 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Furthermore, the company can then reward loyal customers with, for example, a voucher for the concession stand.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

OCTOBER 8, 2024

For those seeking the perfect balance between customer experience (CX) excellence and operational efficiency, Cynergy BPO stands as the ideal partner – connecting businesses with industry-leading business process outsourcing providers in the Philippines.

Tailored 130

Tailored Strategy Reimagine Management 130