Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

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Marketing Promotion Engagement Flow 130

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Last November alone, we processed around 34 million messages for ANZ retailers as they hyped up their customers in the lead-up to Black Friday. Here are just some of them.

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Strategy Customer Engagement Social Media Engagement 243

Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform. To date, Fastic has over 5,000 UGC videos, and has received 655.3k

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

OCTOBER 27, 2024

Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions. Strategies: Audience segmentation : Categorise customers based on previous purchases and browsing history. This ensures that campaigns are relevant and reach the right people.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds. What Is Retail Advertising?

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement .

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

Marketing 130

Marketing Management Flow Customer Engagement 130

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

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Shopping Tailored Customer Engagement Engagement 243

Retail Focus

APRIL 18, 2024

Already working with hundreds of retailers and brands, Scurri added a mixture of enterprise and mid-market retailers, including The Perfume Shop, BrandAlley, Victoria Plumbing, Loake Shoes, LeMieux and Weird Fish, to its roster of clients last year.

Merchandising 147

Merchandising Management Customer Engagement Engagement 147

Inside Retail

NOVEMBER 14, 2022

As retail evolves, market-leading brands understand that consumers don’t separate their online shopping experience from their physical shopping experience and that shoppers expect a seamless experience in both,” explains Cameron Hanns, director at Entwined, a digital signage and kiosk solution provider.

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Engagement Customer Engagement Strategy Promotion 289

Inside Retail

DECEMBER 10, 2023

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV). With Klaviyo, you can: Automate insightful shipping notifications that are triggered by real-time events.

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Strategy Flow Engagement Customer Engagement 290

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Sounds too good to be true, doesn’t it?

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Strategy Marketing Customer Engagement Engagement 80

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Retail Focus

AUGUST 25, 2024

The retail world and gambling space have two things in common—both have a high market value and a broad customer base. In fact, one of our previous articles covers how retailers can borrow insights from online casinos to keep customers engaged. The opposite is true—one right move, and you increase your customer base.

Customer Retention 130

Customer Retention Strategy Pattern Customer Engagement 130

Retail Focus

SEPTEMBER 17, 2024

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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Customer Retention Tailored Strategy Customer Engagement 130

Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

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Flow Engagement Promotion Strategy 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

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Strategy Hobbies Color Customer Engagement 230

Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

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Strategy Engagement Customer Engagement Consumer 130

Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. Furthermore, luxury brands have the potential to educate and engage their customers on sustainability.

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Engagement Consumer Balance Promotion 162

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Multi-channel marketing tools available today are built to deliver campaign analytics and manage workflow automation.

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Management Customer Engagement Engagement Marketing 147

Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

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Light Promotion Customer Engagement Tailored 130

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

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Other Pattern Flow Customer Engagement 130

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Customers are also the primary drivers of the project and its sustainability.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

Creative Displays Now

SEPTEMBER 3, 2024

In-store shopping relies on displays to attract customer attention and make your products stand out from the competition. As a result, in-store marketing is crucial to the success of a consumer product company. Below, we dive into the future of in-store marketing and how it’s revolutionizing the retail shopping experience.

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Display Engagement Shopping Promotion 90

Inside Retail

JANUARY 5, 2023

I can imagine [that] Nike would be fascinated to know who are doing their workouts, and what types, to position future products and promotions,” he said. While she says that customer data will be carefully mined for insights, she believes that NTC’s primary function will be to maximise customer engagement.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Creative Displays Now

NOVEMBER 20, 2024

Include Interactive Elements to Build a Connection Interactive elements keep customers engaged with your display and have a ripple effect on brand loyalty. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends.

Beauty and Health 52

Beauty and Health Display Visual Merchandising Merchandising 52

Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Five brands have been selected based on their current market positioning at the luxury level.

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Social Media Strategy Balance Engagement 147

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

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Consumer Engagement Shopping Pattern 147

Inside Retail

NOVEMBER 16, 2023

Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season.

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Strategy Engagement Planning Promotion 130

Retail Focus

NOVEMBER 7, 2023

Bottega Veneta ‘s maze in Seoul and Mulberry’s pop-up promoting their new Softie bag. Luxury marketers are exploring multi-sensory experiences in physical stores, potentially integrating ASMR (autonomous sensory meridian response). Personalized recommendations and interactive displays enhance customer engagement.

Engagement 147

Engagement Customer Engagement Layout Display 147

Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

Promotion 98

Promotion Display Customer Engagement Location 98

Creative Displays Now

OCTOBER 31, 2024

Well-designed retail displays can showcase products effectively and enhance the shopping experience for customers. In-store sales represent 85% of retail revenue in the United States — this means in-store marketing efforts for food and beverages are still effective, even with limited ways of measuring success.

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Display Visual Merchandising Color Focal Point 52