Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Inside Retail

OCTOBER 27, 2024

Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions. Strategies: Audience segmentation : Categorise customers based on previous purchases and browsing history. This ensures that campaigns are relevant and reach the right people.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Inside Retail

MARCH 3, 2025

How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. We can switch on promotions and not get the same result as we did in 2023, Natale added.

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Last November alone, we processed around 34 million messages for ANZ retailers as they hyped up their customers in the lead-up to Black Friday. Here are just some of them.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales figures, customer interactions, and marketing performance all offer valuable insights. Was it a specific promotion, product, or referral? Did certain channels, such as email marketing or social media, outperform others?

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

JANUARY 21, 2025

Planning the treat me moments The Australian gift card industry is experiencing substantial growth with the total gift card market value expected to reach US$10.1 This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty. billion in 2020.

Gifts 130

Gifts Social Media Consumer Customer Engagement 130

Inside Retail

NOVEMBER 14, 2022

As retail evolves, market-leading brands understand that consumers don’t separate their online shopping experience from their physical shopping experience and that shoppers expect a seamless experience in both,” explains Cameron Hanns, director at Entwined, a digital signage and kiosk solution provider.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

Other 130

Other Flow Pattern Customer Engagement 130

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.

Marketing 52

Marketing Color Tailored Texture 52

Inside Retail

DECEMBER 10, 2023

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV). With Klaviyo, you can: Automate insightful shipping notifications that are triggered by real-time events.

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Creative Displays Now

NOVEMBER 20, 2024

Include Interactive Elements to Build a Connection Interactive elements keep customers engaged with your display and have a ripple effect on brand loyalty. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

Marketing 130

Marketing Promotion Engagement Flow 130

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform. To date, Fastic has over 5,000 UGC videos, and has received 655.3k

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

JANUARY 5, 2023

I can imagine [that] Nike would be fascinated to know who are doing their workouts, and what types, to position future products and promotions,” he said. While she says that customer data will be carefully mined for insights, she believes that NTC’s primary function will be to maximise customer engagement.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. Scalene also helps retailers adopt a more sophisticated approach in pricing and promotions, right through to an even more sophisticated deployment of capital. “It

Management 234

Management Tailored Space Location 234

RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement .

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Retail Focus

APRIL 18, 2024

Already working with hundreds of retailers and brands, Scurri added a mixture of enterprise and mid-market retailers, including The Perfume Shop, BrandAlley, Victoria Plumbing, Loake Shoes, LeMieux and Weird Fish, to its roster of clients last year.

Merchandising 147

Merchandising Management Customer Engagement Engagement 147

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Sounds too good to be true, doesn’t it?

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Jahabow

OCTOBER 21, 2024

Retailers must stay ahead of these trends to remain competitive in an increasingly complex market. In a market where consumers are scrutinizing the environmental impact of their purchases, sustainability will no longer be optional—it will be a business imperative.

Social Media 72

Social Media Visual Merchandising Display Consumer 72

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Multi-channel marketing tools available today are built to deliver campaign analytics and manage workflow automation.

Management 147

Management Customer Engagement Engagement Marketing 147

Inside Retail

MAY 21, 2024

International expansion Viktoria & Woods has carved out its market share internationally and now graces the racks of prestigious British retailers Selfridges and Harrods, in addition to a few niche boutiques across the US. “We We want to maintain and slowly grow our international market. Our technology ecosystem is ever-changing.

Boutique 263

Boutique Fashion Expansion Department Stores 263

Creative Displays Now

JANUARY 2, 2025

The Sports Equipment market generated more than $171 billion globally in 2024 and is expected to grow at an annual rate of 5.86%. Top Display Strategies for Sports and Outdoor Companies From using color theory to incorporating experiential marketing techniques, there are many ways to create more excitement and engagement with your displays.

Outdoor 52

Outdoor Display Merchandising Strategy 52

Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. Furthermore, luxury brands have the potential to educate and engage their customers on sustainability.

Engagement 162

Engagement Consumer Balance Promotion 162

Creative Displays Now

OCTOBER 31, 2024

Well-designed retail displays can showcase products effectively and enhance the shopping experience for customers. In-store sales represent 85% of retail revenue in the United States — this means in-store marketing efforts for food and beverages are still effective, even with limited ways of measuring success.

Display 52

Display Visual Merchandising Color Focal Point 52

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

Marketing 130

Marketing Management Flow Customer Engagement 130

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

MAY 21, 2024

International expansion Viktoria & Woods has carved out its market share internationally and now graces the racks of prestigious British retailers Selfridges and Harrods, in addition to a few niche boutiques across the US. “We We want to maintain and slowly grow our international market. Our technology ecosystem is ever-changing.

Boutique 245

Boutique Fashion Expansion Department Stores 245

Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Light 130

Light Promotion Customer Engagement Tailored 130