Inside Retail

JULY 2, 2024

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. Data-driven, action-based personalisation: A game changer Data-driven personalisation isn’t just a buzzword – it’s about creating meaningful customer relationships.

Customer Engagement 147

Customer Engagement Engagement Strategy Marketing 147

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

SEPTEMBER 7, 2023

per cent growth this year reaching a market value of $2.67 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. Likewise, retailers are expected to increase their investments in this space to enhance customer engagement and reach a wider audience.

Marketing 264

Marketing Social Media Customer Engagement Expansion 264

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264

Expansion Retail Space Space Marketing 264

Retail Focus

FEBRUARY 20, 2024

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

Customer Engagement 147

Customer Engagement Engagement Management Consumer 147

Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. This will help the company use AI to drive autonomous campaigns and marketing executions in the future. But there is much more to come, promises Cohen.

Marketing 130

Marketing Consumer Customer Engagement Advertising 130

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

MARCH 27, 2025

Key feedback highlights the appeal of dynamic visual storytelling, which enhances customer engagement and the effective zoning of products, making the shopping experience even more seamless. We have been delighted by the response to our new store in Fashion Walk and our refreshed stores in Pacific Place and IFC Mall, he said.

Expansion 130

Expansion Strategy Location Customer Engagement 130

Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious.

Target Market 130

Target Market Customer Engagement Consumer Marketing 130

Retail Focus

JANUARY 2, 2025

Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. Looking to 2025, Newell said stores will need to continue to level up their offering when it comes to pulling customers in and connecting with them on a deeper and more emotional level at bricks and mortar.

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

MAY 2, 2022

Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 Airport retailers are welcoming data technological innovation to improve customer engagement,” Ray said. billion thanks to a compound annual growth rate of 7.8

Retail Marketing 130

Retail Marketing Marketing Customer Engagement Retail Sales 130

Inside Retail

OCTOBER 27, 2024

Strategies: Omnichannel marketing : Ensure consistency between online and in-store experiences, allowing customers to reserve in-store items and check stock online. Engagement campaigns : Reward returning customers with loyalty points or offer early access to clearance sales, encouraging continued engagement and brand loyalty.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Inside Retail

FEBRUARY 11, 2025

Australian consumers are uniquely receptive to text marketing. Previously available only in the US, UK, and Canada, this move marks a significant step in broadening the companys global footprint and empowering brands to reach their audiences in one of the most promising markets for personalised, one-to-one messaging.

Harmony 130

Harmony Strategy Engagement Customer Engagement 130

Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

DECEMBER 12, 2024

Sales figures, customer interactions, and marketing performance all offer valuable insights. Repeat customers: How do their holiday purchases compare to their previous buying habits? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

JANUARY 21, 2025

Planning the treat me moments The Australian gift card industry is experiencing substantial growth with the total gift card market value expected to reach US$10.1 This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty. billion in 2020.

Gifts 130

Gifts Social Media Consumer Customer Engagement 130

Inside Retail

FEBRUARY 20, 2025

From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market. Community has been in the brand DNA right from the get-go.

Fashion 147

Fashion Engagement Expansion Space 147

Inside Retail

OCTOBER 13, 2024

It offers the perfect setting for our largest global store, allowing us to showcase the full breadth of our collections to a unique, trendsetting market. IR: How do you see these flagship stores contributing to your overall brand awareness and customer engagement strategies in the Asian market?

Expansion 130

Expansion Concept Fashion Artistic 130

Inside Retail

JULY 8, 2024

“This strategic shift hints at a possible emphasis on strengthening online sales channels and optimising partnerships to better cater to the Chinese market.” The recent move “reflects Microsoft’s assessment that its previous retail strategy was not well-suited for the Chinese market,” Gollipalli said. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

FEBRUARY 15, 2022

Returning customers delivered 71 per cent of the revenue ordering at least three times per year. Higher levels of customer engagement, conversions and user retention followed by the scaling of native iOS and Android apps contributed 5.6 The company is on track to launch its private label skincare line in the fourth quarter.

Line 246

Line Planning Customer Engagement Engagement 246

Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

Customer Engagement 263

Customer Engagement Expansion Engagement Strategy 263

Inside Retail

FEBRUARY 17, 2025

Given that shoppers in other markets have embraced it, however, the exam question is: Should this be regarded as a permanent or temporary difference? We believe physical retail remains as relevant as ever, but with a savvy digital customer watching your every move, it wont be enough to have great products and great prices.

Social Media 130

Social Media Department Stores Consumer Shopping 130

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130

Strategy Marketing Social Media Engagement 130

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Look no further than Retailbound!

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Retail Times

DECEMBER 30, 2024

Online gaming platforms are experiencing a real boom now, and the competition in the market is insane. Therefore, operators search for ways to increase customer engagement on their platforms.

Consumer 98

Consumer Customer Engagement Engagement Marketing 98

Inside Retail

MARCH 3, 2025

How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. We can switch on promotions and not get the same result as we did in 2023, Natale added.

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.

Marketing 52

Marketing Color Tailored Texture 52

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Retail Focus

FEBRUARY 6, 2025

This compelling presentation underscored the critical role of thoughtfully designed physical retail environments in keeping customers engaged, immersed, and continually amazed. By offering a sensory-rich experience, it reminded retailers of the power of curation to transform shopping into a journey of discovery and wonder.

Curate 147

Curate Concept Space Art 147

Inside Retail

AUGUST 2, 2023

Unified commerce allows retailers to leverage generative AI to enhance various aspects of their business, from product descriptions and SEO keywords to marketing campaigns and automated chatbots. The integration of AI also opens up exciting opportunities for social commerce, enabling real-time customer engagement and personalised experiences.

Marketing 130

Marketing Management Gifts Engagement 130

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. We are seeing many new applications for AI in digital commerce, ranging from enhanced customer service tools, dynamic pricing solutions, task automation and predictive logistics.

Social Media 288

Social Media Tailored Engagement Consumer 288

Inside Retail

DECEMBER 10, 2023

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV).

Strategy 290

Strategy Flow Engagement Customer Engagement 290