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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

featured speakers such as Beatrice de Quinsonas Drouas, Director of Research at BPCE Solutions Immobilires; Mathieu de Mallman, Global Head of Retail and Healthcare at AXA IM ALTS; Eric Decouvelaere, Head of EMEA Urban Destinations at CBRE Investors Management; and Romain Muller, Head of Investment Management Retail at Union Investment.

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How merging data analytics and retail management can drive business value

Inside Retail

We help identify what products to keep and what to remove and how to evolve the range over time using combinations of commercial, transactional and customer data,” explains Moore. “A A lot of category managers tend to think about the range they have, but not the combination of range and store. Download our white paper.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Stand-alone vs embedded CDPs: What’s best for retailers in 2025?

Inside Retail

As more businesses come to grips with the data they are collecting, storing and analysing, the Customer Data Platform Institute has found the way customer data platforms or CDPs are being integrated into broader customer-facing systems is evolving.

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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

“This store offers exclusive digital and online-to-offline (O2O) services, setting a new benchmark for customer engagement,” Baker said. Despite its rapid expansion, GMG remains focused on a localised approach, tailoring its retail strategies to consumer behaviours in Malaysia, Singapore and Indonesia.

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Early, exclusive, engaging: How retailers can leverage their sale season data

Inside Retail

Transparent communication : Include privacy-compliant banners that inform customers of data collection practices, making it easy for them to understand and manage their preferences. Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications.

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Oh!some sets sights on new markets, reaching 100 stores this year

Inside Retail

To enhance customer engagement, Oh!some The company also integrates customer purchasing data to refine its product selection and service offerings. some manages a supply chain spanning global sourcing, inventory management, and logistics. On the operational side, Oh!some

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