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The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customerengagement strategy. . When customerengagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.
It’s the same thrill that retailers across Australia feel as retailsale season kicks off. Lasting from November through January, sale season captures the excitement and hustle as retailers gear up for Click Frenzy, Black Friday , Boxing Day, and beyond. This helps customers feel empowered over their data.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retailsales growth. How has customer behaviour changed?
And while the business’ sales stayed flat compared to FY21, Endeavour Group has managed to diversify itself across the alcohol retail space, with a number of new brands and offers now online, signalling new potential moving forward. Compared to the beginning of Fy20, before Covid-19 hit, retailsales were up 12.7
Despite most shops being closed, retailsales rose 11 per cent during lockdown, largely because people didn’t have much else to spend money on. Clothing retail went up 20 per cent, even though people had nowhere to go.
Omnichannel retail is about creating consistent experiences across apps, websites, social media , ads, and in- store visits to increase customerengagement. Put simply: customers want to purchase effortlessly and seamlessly across every platform. The Value of Omnichannel Shopping Experiences.
So retail is? You cannot rely on the retailsales side alone says Cracknell Wright. According to the Holloway managers there is a lot of camaraderie between different franchisees and support given with the head office having had an influx of staff which moved it on to a new level of professionalism.
Retailsales are projected to rise as consumer confidence strengthens, especially in discretionary categories such as electronics and home furnishings. Employment stability and improved wage growth will further bolster spending, enabling retailers to take advantage of the recovery.
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