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The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customerengagement strategy. . When customerengagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.
featured speakers such as Beatrice de Quinsonas Drouas, Director of Research at BPCE Solutions Immobilires; Mathieu de Mallman, Global Head of Retail and Healthcare at AXA IM ALTS; Eric Decouvelaere, Head of EMEA Urban Destinations at CBRE Investors Management; and Romain Muller, Head of Investment Management Retail at Union Investment.
As the widespread, algorithmic-homogeneity becomes more pervasive – we also believe experiential retail will undergo a major reimagining, refocusing on design differentiation, visual artistry and amplifying the emotion of shopping. Finally, video content will dominate product detail pages, becoming essential for driving purchases.
Sanae Inada, the General Manager of Rive Gauche, said this new branding initiative reflects the brand’s evolution over the last three decades. The delivery phenomenon During the height of the pandemic, the brand managed to weather the storm by focusing on partnering with delivery operators.
With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engaging shopping experience. Covid-19 and the changed demand-supply requirements kicked omnichannel into overdrive, forcing retailers to adapt and reimagine how they do business. Efficiency redefined.
From maintaining supply chains to reimagining stores to safeguarding privacy, today’s retail and consumer goods companies are under constant pressure. To manage challenges while capitalising on e-commerce growth, retailers of all sizes are turning to the agility provided by the cloud. Secure online transactions and data privacy.
Outsourcing reimagined: The Cynergy BPO difference Today’s e-commerce environment is unforgiving. Customers demand seamless, omnichannel experiences while businesses grapple with operational complexities that stretch across supply chain management, inventory control, and data-driven decision-making.
This growing demand for AI intervention underscores a pivotal shift in consumer expectations, signalling an opportunity for retailers to reimagine the shopping experience. They should empower employees with AI-driven tools for better customerengagement, ensuring a consistent experience across all channels,” he added.
It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. In turn, this helps optimise underperforming messages with personalisation, discounts, or content updates.
A good example of this, she said, is Louis Vuitton’s ‘200 Trunks, 200 Visionaries’ exhibition, in which the luxury leather goods brand invited global artists, designers, architects and other figures to reimagine its iconic trunk in celebration of founder Louis Vuitton’s 200th birthday last year.
The retailer wanted to reimagine its customer service and its frontline employee engagement with a modern and accessible solution that would connect its entire team—leadership, groups and individual associates—in real-time. Communication could no longer be fragmented, sporadic or complicated.
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