Retail Focus

JANUARY 2, 2025

Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. Looking to 2025, Newell said stores will need to continue to level up their offering when it comes to pulling customers in and connecting with them on a deeper and more emotional level at bricks and mortar.

Balance 162

Balance Consumer Engagement Marketing 162

Retail Focus

FEBRUARY 20, 2024

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

Customer Engagement 147

Customer Engagement Engagement Consumer Management 147

Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. This will help the company use AI to drive autonomous campaigns and marketing executions in the future. But there is much more to come, promises Cohen.

Marketing 130

Marketing Consumer Customer Engagement Advertising 130

Inside Retail

OCTOBER 27, 2024

Transparent communication : Include privacy-compliant banners that inform customers of data collection practices, making it easy for them to understand and manage their preferences. Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Multi-channel marketing tools available today are built to deliver campaign analytics and manage workflow automation.

Management 147

Management Customer Engagement Engagement Marketing 147

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

FEBRUARY 11, 2025

Australian consumers are uniquely receptive to text marketing. Previously available only in the US, UK, and Canada, this move marks a significant step in broadening the companys global footprint and empowering brands to reach their audiences in one of the most promising markets for personalised, one-to-one messaging.

Harmony 130

Harmony Strategy Engagement Customer Engagement 130

Inside Retail

JANUARY 21, 2025

Planning the treat me moments The Australian gift card industry is experiencing substantial growth with the total gift card market value expected to reach US$10.1 This strategy allows for more efficient management of daily expenses while setting aside funds for those essential enjoyable moments. billion in 2028, up from $4.8

Gifts 130

Gifts Social Media Consumer Customer Engagement 130

Retail Focus

APRIL 18, 2024

Delivery management platform, Scurri , today reported an increase in the total gross merchandising value (GMV) of goods processed through its platform, which totalled over €12 billion in 2023.

Merchandising 147

Merchandising Management Customer Engagement Engagement 147

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

Other 130

Other Flow Pattern Customer Engagement 130

Inside Retail

MARCH 3, 2025

How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. We can switch on promotions and not get the same result as we did in 2023, Natale added.

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. This reinforces their confidence in the brand’s commitment to the overall customer experience.

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Inside Retail

APRIL 15, 2025

JB Hi-Fi’s systems track browsing behaviour, purchase history, and even product interests to create tailored marketing campaigns. In-store, staff can access a customer’s purchase history to give them better service and assist with scenarios like warranty repairs. This personalisation extends beyond simple recommendations.

Social Media 217

Social Media Target Market Tailored Advertising 217

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

NOVEMBER 14, 2022

This means adopting new-generation technologies such as digital signage, powered by a robust operating system, enabling remote management, personalisation and interactivity with in-store signage. “As We work alongside marketers and store-improvement teams from building the vision for in-store digital signage to deploying it.”

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. AI powers chatbots which act as a filter for customer service teams, handling basic queries automatically in order to free up team members to deal with more complex customer engagement calls.

Social Media 288

Social Media Tailored Engagement Consumer 288

Inside Retail

AUGUST 2, 2023

In our third video presentation from the unified commerce platform Shopline, Zimpul owner Peter Lodewijks joins Jon Levy, country manager for Shopline Australia, to discuss the importance of unified commerce as a significant advancement beyond omnichannel systems. Learn more about Shopline Australia here.

Marketing 130

Marketing Management Gifts Engagement 130

Inside Retail

OCTOBER 5, 2021

Powering retail growth: the next generation of contact centres presents the most important retail customer service statistics and insights in the market, painting a picture of what the future of retail contact centres looks like. About the author: Andrew Antal is Head of Marketing at Talkdesk APAC. .

Social Media 246

Social Media Customer Engagement Engagement Management 246

Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

Customer Engagement 263

Customer Engagement Expansion Engagement Strategy 263

Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130

Strategy Marketing Social Media Engagement 130

Compliantia

JULY 4, 2023

Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

Retail Focus

OCTOBER 10, 2023

MoEngage , the leading insights-led customer engagement platform, has announced that AVON, Virgin Experience Days and LOUNGE will be among its keynote speakers at #GROWTH Summit London , the event that showcases the leading voices and sharpest minds in marketing and commerce.

Customer Engagement 147

Customer Engagement Engagement Marketing Consumer 147

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. This generated a new revenue stream, while simultaneously improving customer experience and ensuring brand safety.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. AI powers chatbots which act as a filter for customer service teams, handling basic queries automatically in order to free up team members to deal with more complex customer engagement calls.

Social Media 246

Social Media Tailored Engagement Consumer 246

Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey.

Engagement 278

Engagement Consumer Balance Concept 278

Retail Focus

JANUARY 10, 2022

Andrew Dunbar, General Manager EMEA of global digital consultancy Appnovation. Armed with this information, configured into charts and interactive maps, managers can quickly identify trends, dig deeper into individual threads (such as employee benefits) and respond to any emerging staff issues in real-time.

Strategy 244

Strategy Engagement Perspective Customer Engagement 244

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers. Download the AI Trends Report For Ecommerce Marketers research paper here.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. While she says that customer data will be carefully mined for insights, she believes that NTC’s primary function will be to maximise customer engagement.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

JULY 31, 2024

By consolidating multiple marketing functions into a single platform, you can reduce the complexity of managing multiple tools and integrations. With a centralised customer view across multiple touchpoints, it becomes easier to manage customer data in compliance with regulations.

Customer Retention 147

Customer Retention Customer Engagement Engagement Social Media 147

Inside Retail

AUGUST 8, 2022

Gartner recently published two new reports to help buyers identify solutions for their campaign creation, orchestration, execution, and measurement; The Magic Quadrant and Critical Capabilities for Multichannel Marketing Hubs (MMH), July 2022. Manage data ethically and secure to satisfy end-customer privacy concerns.

Customer Engagement 130

Customer Engagement Engagement Marketing Management 130

Retail Bound

DECEMBER 31, 2024

AR allows customers to virtually try products before purchasing, enhancing customer engagement. Brands that adapt to these shifts will strengthen their customer relationships and expand their market share. Blockchain ensures transparency in supply chains, building consumer trust.

Engagement 52

Engagement Consumer Strategy Customer Engagement 52

Inside Retail

APRIL 15, 2025

Similar to how brands like Milani Cosmetics and American Eagle have been teaming up with female athletes to tap into the power of uplifting marketing initiatives, Coachs WNBA partnership is the latest example of the brand showing up for a younger generation of self-expressive shoppers.

Strategy 130

Strategy Concept Marketing Management 130

RetailMinded

FEBRUARY 24, 2021

Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Among the benefits of text messaging marketing include: An Increase In Selling Opportunities: Send promotions, discounts, and limited-time offers to grow revenue among opt-in customers.

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

Marketing 130

Marketing Management Flow Customer Engagement 130

Theatro

NOVEMBER 19, 2024

Driving Operational and Financial Success with Theatro GEN f lows Theatro GEN flows integrate Generative AI and TIVA with existing voice-controlled digital workflows, automatically initiating and managing complex operational processes with the worker through an intuitive conversational interface. competitive market.

Engagement 85

Engagement Flow Customer Engagement Balance 85

Inside Retail

DECEMBER 20, 2021

It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim.

Gifts 246

Gifts Shopping Customer Engagement Consumer 246