Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

JANUARY 1, 2025

Targeted campaigns: segment customers into groups (e.g., Dynamic content: optimise your website and email communications to display content that aligns with customer preferences, such as location-based offers or recently viewed products.

Social Media 130

Social Media Shopping Engagement Customer Engagement 130

Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. For repeat customers, the focus is on strengthening the relationship.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Another strategy with AI is dynamic pricing. To navigate this turbulence, supply-chain optimisation will be a critical investment for retailers next year.

Other 130

Other Flow Pattern Customer Engagement 130

Inside Retail

JUNE 14, 2022

Delivery has become a clear indicator of retailer competence, defining the brand value as much as any other part of the customer engagement. Today’s customers are used to lightning-fast service and a poor delivery experience can be the dividing factor to turn a first-time shopper into a loyal customer.

Strategy 130

Strategy Social Media Management Consumer 130

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

Social Media 279

Social Media Light Reimagine Engagement 279

Compliantia

JULY 4, 2023

This job of managing promotions becomes more complex when you start adding multiple locations into the mix. What are the challenges of managing promotions across multiple locations? Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

Planning 264

Planning Strategy Expansion Shopping 264

Retail Focus

JANUARY 10, 2022

Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code. Starbucks is a global leader in this respect, crunching disparate data streams such as location, demographics, nearby offices and colleges, to test the potential success of new stores.

Strategy 244

Strategy Engagement Perspective Customer Engagement 244

Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Ludovic Dellazzeri: It is both paramount and symbiotic.

Engagement 278

Engagement Consumer Balance Concept 278

Retail Focus

MAY 25, 2022

Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly moulding portfolios to enhance overall brand visibility and grow customer engagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.

Outdoor 182

Outdoor Customer Engagement Space Engagement 182

Inside Retail

JULY 27, 2021

They may not realise that what might work in a large store is not necessarily what is needed in a small store or the varying requirements across stores in different location types.”. A lot of category managers tend to think about the range they have, but not the combination of range and store.

Management 234

Management Tailored Space Location 234

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

Social Media 231

Social Media Fashion Strategy Engagement 231

Retail Focus

MARCH 7, 2023

Customers can test and try all sporting category equipment, footwear, and apparel from top brands such as Adidas, Kettler, Hoka, and Puma. At the heart of the store concept is a new ‘hub’ where customers engage with SPORT 2000’s team of experts for a conversation starter, sharing stories, and picking up the best advice.

Concept 182

Concept Expansion Engagement Merchandising 182

Creative Displays Now

NOVEMBER 20, 2024

You want customers to interact with your brand and form meaningful connections. Here are some beauty product placement strategies to add interactive elements to your setups: Use the Try-Before-You-Buy Technique Creating a beautiful display is always an effective way to get noticed, but making it interactive is the best way to be remembered.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The 4,500 square foot space is the company’s first bricks-and-mortar location on the West Coast. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Creative Displays Now

OCTOBER 31, 2024

In-store displays are a critical aspect of retail strategy, particularly for food retailers. Visual merchandising presents products in a way that attracts customers, enhances their shopping experience and ultimately drives sales. This strategy is particularly effective for new or seasonal products.

Display 52

Display Visual Merchandising Color Focal Point 52

Inside Retail

FEBRUARY 16, 2022

Best Buy is bridging the on- and offline personalisation space with its app, which enters ‘local store’ mode and sends relevant personalised push notifications, tailoring the experience to the location’s inventory. Those that are successful possess the ability to quickly design and deliver great customer outcomes.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Inside Retail

JUNE 15, 2021

With shoppers using apps to buy groceries and videos to buy clothes, it’s more essential than ever that businesses make technological adaptation a core pillar of their strategies. The brands that will lead tomorrow’s retail industry are those that make digital transformation a centerpiece of their strategies.

Consumer 147

Consumer Strategy Engagement Marketing 147

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Retail Focus

JULY 3, 2024

Luxury brands might strategically select unconventional locations for their pop-up stores or engage in collaborations with artists, designers, or other brands to generate buzz and attract diverse customer segments. The post Harnessing Sustainable Luxury Pop-Up Stores appeared first on Retail Focus - Retail Design.

Engagement 162

Engagement Consumer Balance Promotion 162

Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

JULY 18, 2023

They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.

Consumer 130

Consumer Fashion Customer Engagement Shopping 130

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

OCTOBER 24, 2023

He went on to say that the city’s diverse and multicultural population also presents an opportunity for New Era to tap into various customer segments. Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

Target Market 130

Target Market Social Media Fashion Tailored 130

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

AUGUST 17, 2023

When we sought answers from LP managers, enquiring about the tactics customers engaging in theft employed, their responses were both enlightening and disheartening. Recent research into the effectiveness of various security measures at preventing customer theft provides some insights. What deters shoplifters?

Management 130

Management Harmony Strategy Display 130

Inside Retail

FEBRUARY 26, 2024

From the clothing to the drinks to the food, everything at the temporary retail location will be inspired by the designer’s mantra of “classic with a twist”. The cost of renting a pop-up space also tends to be significantly cheaper more permanent locations, averaging $23.70 per square foot for a pop-up versus $32.12

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. Let’s get started.

Merchandising 97

Merchandising Planning Visual Merchandising Display 97

Retail Focus

MAY 30, 2023

It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Community retailing aims to create a sense of belonging in the retail space by fostering customer engagement, retention and a supportive local economy.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. They are also likely to gain better insights into customer preferences and behaviours, which can be used to tailor marketing strategies and improve product offerings.

Consumer 147

Consumer Engagement Shopping Pattern 147

RetailMinded

JANUARY 10, 2024

So that makes us wonder… are your shipping strategies as seamless and as reduced in overhead as they can be? Do you offer a multi-carrier shipping strategy? Incorporating a multi-carrier strategy can help companies enhance their overall shipping efficiencies while reducing parcel overhead. Why or why not? Learn more here.

Social Media 86

Social Media Strategy Jewelry Engagement 86

Inside Retail

AUGUST 15, 2023

It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. The brand has also strategically positioned its bean retail areas and filter-brewing stations in prominent and accessible spots in its cafés, to encourage customer engagement and enquiry. “To

Marketing 130

Marketing Engagement Location Shopping 130