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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Understanding the Seamless Retail Customer Experience A seamless retail customer experience ensures that every interaction between a customer and a brand feels consistent, intuitive, and valuable. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

Marketing 130
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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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New year, new goals: Elevating CX and team expertise in 2025

Inside Retail

Targeted campaigns: segment customers into groups (e.g., Dynamic content: optimise your website and email communications to display content that aligns with customer preferences, such as location-based offers or recently viewed products.

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What’s in store for retail in 2025?

Retail Focus

Breaks explained: AI has really started to come into its own to capture and utilise customer data, to deliver an increasingly personalised service and experience. Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling.

Balance 162
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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. It has designed popup stores with Instagram-worthy moments in mind.

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The new trend in retail is hyper-efficiency

Inside Retail

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined.