Inside Retail

DECEMBER 12, 2024

Customer segmentation One of the most powerful insights from holiday data lies in understanding who your customers are. Segmentation allows you to group customers based on shared characteristics or behaviours, such as demographics, purchase history, or geographic location.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world.

Social Media 231

Social Media Fashion Strategy Engagement 231

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The 4,500 square foot space is the company’s first bricks-and-mortar location on the West Coast. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Retail Focus

AUGUST 25, 2024

Thus, this class of personalization improves customer engagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty. Enhanced Customer Experience: Chatbots enhance the shopping journey. Enhancing Customer Engagement Through Technology Digital tools have transformed retailer-customer interactions.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

OCTOBER 24, 2023

He went on to say that the city’s diverse and multicultural population also presents an opportunity for New Era to tap into various customer segments. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

JUNE 14, 2022

Delivery has become a clear indicator of retailer competence, defining the brand value as much as any other part of the customer engagement. Today’s customers are used to lightning-fast service and a poor delivery experience can be the dividing factor to turn a first-time shopper into a loyal customer.

Strategy 130

Strategy Social Media Management Consumer 130

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

RetailMinded

JANUARY 10, 2024

Through data, the most favorable carriers based on transit time, pickup locations and more can be identified – ultimately helping shippers to reduce unexpected fees and meet shipping expectations. From a texting perspective, it almost forces you to keep things clear and concise – a winning duo when it comes to customer communication.

Social Media 86

Social Media Strategy Jewelry Engagement 86

Inside Retail

AUGUST 15, 2023

It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. The brand has also strategically positioned its bean retail areas and filter-brewing stations in prominent and accessible spots in its cafés, to encourage customer engagement and enquiry. “To

Marketing 130

Marketing Engagement Location Shopping 130

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. By automating these processes, retailers are meeting the customers at their point of need while minimising human contact.

Consumer 147

Consumer Engagement Shopping Pattern 147

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media 52

Social Media Tailored Strategy Shopping 52

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Another location? You’ve hit a wall. Business is good, but you want to take things to the next level. Do you invest in more digital marketing? Advertising? If these are the kinds of questions you’re asking, you’ve probably also thought about exhibiting at a trade show.

Social Media 52

Social Media Customer Retention Engagement Strategy 52

Creative Displays Now

JUNE 30, 2021

Rather than being used to like posts and share articles, social media has recently become a space for what’s known as social commerce. With the launch of native shopping on Facebook, Instagram and TikTok, the use of social media is gradually morphing from just networking to direct buying and selling.

Social Media 52

Social Media Display Consumer Shopping 52

Creative Displays Now

MARCH 4, 2024

Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

All Work

DECEMBER 18, 2020

How a retailer greets a customer influences them on an emotional level – how they ‘feel’ when they visit the space. In this environment, you will always find the most current product offerings or trends presented in a prominent location. If the space or the customer experience is underwhelming, your consumer will feel it.

Retail Design 81

Retail Design Design Layout Space 81

Greater Group

SEPTEMBER 24, 2019

A ‘new normal’ has emerged , challenging us to think outside the box in exploring new formats and creating displays and activations that chase up the figures for sales, customer engagement and brand awareness while cutting down on manufacturing cost and timeframes. THE HUMAN FACTOR : Beauty product displays.

Display 52

Display Shopping Engagement Customer Engagement 52

Parcel Pending

MARCH 29, 2024

Enhance Customer Experience with Omnichannel Solutions Electrical distributors must create a unified shopping experience to satisfy customer expectations. By giving customers an omnichannel experience, distributors provide convenience, speed, and a personalized touch.

Social Media 52

Social Media Marketing Management Flow 52

Parcel Pending

APRIL 21, 2021

For example, Casper plans to open 200 physical stores across North America and Adore Me announced similar plans to open 200-300 locations over the next five years. Omnichannel retail is about creating consistent experiences across apps, websites, social media , ads, and in- store visits to increase customer engagement.

Merchandising 52

Merchandising Social Media Shopping Consumer 52

Parcel Pending

APRIL 25, 2024

3 Social media posting, email marketing, and encouraging online reviews all help boost brand value and cement loyalty. Spanning over 1,500 locations nationwide, Ferguson has leveraged this technology to offer contractors a hassle-free, self-service pickup of large items at busy places.

Management 52

Management Outdoor Social Media Marketing 52

Compliantia

NOVEMBER 25, 2022

Also, use signage inside your clinic at various strategic locations to upsell additional services and/or products. Look up their reviews on the internet and social media, and buy your supplies only from vendors who consistently deliver great quality. Buy your equipment and supplies only from reputable dealers.

Color 52

Color Social Media Perspective Customer Engagement 52

CRP

JANUARY 27, 2023

Anine Bing is not the only one who made it big in the fashion game; over the last few years, many influencers successfully made the transition to retail: Something Navy by Arielle Charnas US-based influencer Arielle Charnas has a strong social media presence which she leveraged to get into retail. Image Courtesy: MM.LaFleur 3.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

FEBRUARY 20, 2025

After three years of continuous pop-up store activations, Australian athleisure brand Stax last year opened its 12th permanent retail location and flagship store at Sydney CBDs Westfield Sydney mall. Were going to have a completely new presentation of how we do social media, Matilda explained.

Fashion 147

Fashion Engagement Expansion Space 147

Inside Retail

MARCH 6, 2025

Customer journey analysis: Track user interactions across different touchpoints, including website, mobile app, social media, and email, to understand the customer journey and identify areas for improvement.

Retail Marketing 130

Retail Marketing Management Marketing Promotion 130