Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

FEBRUARY 17, 2025

We think the bottom line is that Australian shoppers are remarkably adaptable and channel-agnostic. We believe physical retail remains as relevant as ever, but with a savvy digital customer watching your every move, it wont be enough to have great products and great prices. What about actual customer behaviour?

Social Media 130

Social Media Department Stores Consumer Shopping 130

Inside Retail

DECEMBER 14, 2023

This creates stronger emotional connections with a brand and makes customers more likely to return. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The post Navigating the fine line between AI, personalisation and engagement appeared first on Inside Retail Australia.

Engagement 130

Engagement Line Pattern Balance 130

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

NOVEMBER 5, 2024

A customer seeking inspiration or education on a product may feel frustrated when greeted by a robot instead of a knowledgeable human. Robots are great for routine, repetitive tasks, but they should not be used as substitutes for meaningful human engagement.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Retail Focus

JANUARY 10, 2022

This includes anything from at-a-glance top-line trends to drilling down into significant growth metrics. Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code. Andrew Dunbar, General Manager EMEA of global digital consultancy Appnovation.

Strategy 244

Strategy Engagement Perspective Customer Engagement 244

Inside Retail

FEBRUARY 8, 2024

The customer is always right After six years executing its ‘customer-first plan’ under King’s leadership, Myer has managed to turn around its reputation with consumers and bolster its bottom line for shareholders – even if only marginally.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Retail Focus

MAY 25, 2022

Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly moulding portfolios to enhance overall brand visibility and grow customer engagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.

Outdoor 182

Outdoor Customer Engagement Space Engagement 182

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

Social Media 231

Social Media Fashion Strategy Engagement 231

Creative Displays Now

NOVEMBER 20, 2024

You want customers to interact with your brand and form meaningful connections. Here are some beauty product placement strategies to add interactive elements to your setups: Use the Try-Before-You-Buy Technique Creating a beautiful display is always an effective way to get noticed, but making it interactive is the best way to be remembered.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

SEPTEMBER 22, 2024

The top five tasks marketers wish they could use AI for Respondents to the Klaviyo research nominated a range of tasks they would like to deploy AI in to enhance their marketing campaigns and customer engagement and retention programs.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

SEPTEMBER 25, 2023

Rajesh Grover, group vice president of digital and omnichannel, believes the common point across all industries these days is the rapid digital transformation and adoption of omnichannel strategies to meet customers at various touch points. “My High performance teams need to feel motivated, and recognition plays a critical part.

Tailored 130

Tailored Strategy Engagement Accessories 130

Retail Focus

JULY 3, 2024

Insights and data gathered from these temporary setups can help brands refine their sustainability strategies and implement them on a larger scale. This space not only highlighted McCartney’s sustainable fashion lines but also functioned as an educational hub promoting sustainable practices within the fashion industry.

Engagement 162

Engagement Consumer Balance Promotion 162

Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. Several luxury brands have masterfully harnessed the power of hyperphysicality to captivate their audience: Balenciaga adorned its London store with bright pink faux fur to celebrate its Le Cagole handbag line.

Engagement 147

Engagement Customer Engagement Layout Shopping 147

Retail Focus

SEPTEMBER 5, 2024

By analysing video footage in real time, retailers can optimise store layout, manage queues, enhance customer engagement, all whilst maintaining safety, security and privacy.” AI elevates the customer experience from generic to genuinely personalised. This offers a suitable conclusion to the discussion.

Management 162

Management Social Media Shopping Concept 162

Inside Retail

NOVEMBER 7, 2023

“It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Employing the right strategies before, during, and long after BFCM is crucial.

Flow 130

Flow Engagement Promotion Strategy 130

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Compliantia

JULY 4, 2023

This includes conveying promotional strategies, guidelines, and addressing any concerns or feedback promptly. How to manage sales and promotions 6 Strategies to Effectively Manage Seasonal Sales When it comes to effectively managing seasonal sales, there are some important strategies you should follow to ensure success.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line.

Marketing 130

Marketing Promotion Engagement Flow 130

Retail Focus

MAY 30, 2023

It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Community retailing aims to create a sense of belonging in the retail space by fostering customer engagement, retention and a supportive local economy.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The checkout process becomes a breeze, as customers can pay directly through the device, minimising the time spent waiting in line.

Consumer 147

Consumer Engagement Shopping Pattern 147

RetailMinded

JULY 17, 2022

While they may not enjoy the type of branding that franchise retailers get, they can use AI as a core marketing strategy for indie retailers. Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. Enhancing Customer Engagement .

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

JANUARY 18, 2022

Australian rug brand Miss Amara achieves this by sharing customer’s photos of their rugs in their home, and making this user generated content a central part of their marketing strategy. Their users submit their photos in the hopes that they will be the next ones chosen to be featured.

Social Media 130

Social Media Engagement Art Promotion 130

RetailMinded

JANUARY 10, 2024

So that makes us wonder… are your shipping strategies as seamless and as reduced in overhead as they can be? Do you offer a multi-carrier shipping strategy? Incorporating a multi-carrier strategy can help companies enhance their overall shipping efficiencies while reducing parcel overhead. Why or why not? Learn more here.

Social Media 86

Social Media Strategy Jewelry Engagement 86

Inside Retail

FEBRUARY 26, 2024

The line also includes unique spins on menswear fabrics such as polka dots, pinstripes, herringbones, and an orchid-focused floral. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested. The brand can also gain experience with retail operations. “The

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Jahabow

FEBRUARY 15, 2021

Make sure to keep these best practices in mind when planning jewelry merchandising strategies in mind. This doesn’t take an expert eye; approach the process as if you were a customer. These displays take customer engagement to the next level and can provide valuable analytics data on your products. Keep It Proportional.

Jewelry 88

Jewelry Merchandising Display Layout 88

Retailing Insight

MAY 10, 2022

To create long-lasting customer engagement that gives you a real competitive advantage, you need to think beyond the basics of experience and explore how your brand will stand out. W hen it comes to customer experience in North America, consumers tell us that true excellence is still elusive.

Strategy 59

Strategy Flow Customer Engagement Consumer 59

Snap Retail

MARCH 23, 2021

When it comes to customer experience, you need to know the golden rule of a successful interaction. This is very simply to keep your customer engaged without losing focus. You don’t just want a beep and a recorded message telling your valuable customers to “please hold the line.”

Customer Engagement 52

Customer Engagement Engagement Line Other 52

Theatro

FEBRUARY 22, 2021

Lululemon , for example, shined in employee and customer protection efforts by adding digital components to their in-store experience. Customers could bypass long lines or crowded stores by joining virtual waitlists that sent notifications to shoppers when it was their turn to enter the store. . We’d love to chat. .

Customer Engagement 52

Customer Engagement Other Form Shopping 52

Jahabow

JANUARY 12, 2024

Although businesses of any size need to account for some losses, small retail businesses with low margins need robust loss-prevention strategies. Invest in Quality Security Systems The cornerstone of any robust loss prevention strategy is a state-of-the-art security system.

Layout 52

Layout Visual Merchandising Engagement Display 52

RetailMinded

SEPTEMBER 29, 2020

Prior to the rise of the COVID-19 pandemic, retailers were investing in stores by right-sizing their real estate footprints and reshaping the store experience around customer engagement. Putting a mobile device into the hands of a retail associate is rapidly becoming a key, revenue-driving part of that strategy. Mobile POS.

Engagement 69

Engagement Flow Customer Engagement Location 69

Retailing Insight

SEPTEMBER 12, 2023

Those pillars are: Strategy – Creating a business growth strategy that you can live every day. In this pillar of success, we dive into the world of business execution in a small retail shop, exploring how aligning strategies with core principles can propel businesses to new heights.

Rhythm 52

Rhythm Planning Strategy Social Media 52

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. The magic formula is to have a clear strategy, targeted channels, and dedicated resources for managing your online presence effectively.

Social Media 52

Social Media Management Customer Engagement Engagement 52