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Why slowing down in stores can drive big sales: The science behind dwell time

Inside Retail

Add to that research from Hyunwoo Hwangbo on smart store technologies in 2017, which highlights how immersive experiences – like augmented reality fitting rooms and interactive mirrors – boost customer engagement and sales. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’

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The new trend in retail is hyper-efficiency

Inside Retail

It allows them to create a high-touch, personalised in-store ambience and to parallel that experience with unique online customer engagements. For convenience stores, it’s refrigeration, lighting, and space heating. And for non-food retailers, it’s lighting, cooling, and ventilation. Efficiency redefined.

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The Importance of Omnichannel Customer Service in Modern Retail

Retail Focus

Brands must also maintain consistent messaging, aesthetics, and tone wherever customers engage, from website design to in-store signage. Gathering customer feedback at each stage of the buying journey shines a light on which areas need attention.

Promotion 147
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The Art and Business of Christmas Windows in Retail

Retail Focus

Capturing the Spirit of Christmas Retailers turn to their windows to capture and amplify this spirit as the streets are adorned in twinkling lights and carol melodies fill the air. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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Meet the power couple behind Stax and Secondleft

Inside Retail

Light is central to the design ethos, and an oculus light fitting diffuses tranquillity throughout the store, illuminating the elegant curves and archways that define and separate the spaces, making it easy for customers to explore and engage with the brand.

Fashion 147
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What’s in store for retail in 2025?

Retail Focus

On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions. He said: Retailers and brands will need to dig deeper to demonstrate the true worth of their offerings.

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Why high-quality product photography is critical for brands to stand out

Inside Retail

Retailers and brand owners both need to showcase their products in the best possible light for an optimum shopping experience – and also to stand out in a highly competitive and overcrowded online marketplace. About the author: Mark Blitenthall is manager of services and customer engagement at GS1 Australia. Find out more.