Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Retail Focus

NOVEMBER 7, 2023

In-store analytics track and analyze customer behavior, revealing popular areas and customer preferences. This data optimizes store layouts, product placements, and customer experiences. Shopper data enables retailers to provide tailored experiences based on customer demographics, purchase history, and browsing behavior.

Engagement 148

Engagement Customer Engagement Layout Display 148

Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

Social Media 265

Social Media Artistic Fashion Engagement 265

Show Best

DECEMBER 1, 2023

Expect to see AR mirrors for virtual try-ons, interactive displays providing in-depth product information, and VR experiences that transport customers into a brand’s story. Retail spaces will no longer be static; they’ll be dynamic and responsive, enhancing customer engagement and leaving a lasting impression.

Design Trends 79

Design Trends Retail Design Layout Design 79

Retail Focus

SEPTEMBER 5, 2024

By analysing video footage in real time, retailers can optimise store layout, manage queues, enhance customer engagement, all whilst maintaining safety, security and privacy.” AI elevates the customer experience from generic to genuinely personalised.

Management 163

Management Social Media Shopping Concept 163

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Compliantia

JULY 4, 2023

It requires market research and a tailored approach to ensure promotions resonate with the local audience. It ensures that promotions are strategically timed, preventing conflicts and maximizing customer engagement. Understanding and catering to these differences can be a challenge.

Promotion 98

Promotion Location Management Customer Engagement 98