Why slowing down in stores can drive big sales: The science behind dwell time
Inside Retail
NOVEMBER 19, 2024
That’s the time it takes to realise you’ve walked into a chain you swore you’d never shop at again. A 2014 study by Patrick Bohl on airport shopping behaviour revealed a striking pattern: Longer dwell time in duty-free shopping zones directly increased spending. Add a coffee shop and they might even bring a friend.
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