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By analysing customer behaviour, generative AI can also speed up insights into foot traffic patterns, allowing retailers to optimise store layouts and product placements, ultimately improving the flow and convenience of in-store shopping. Conversational commerce is also redefining how customers interact with brands.
A 2014 study by Patrick Bohl on airport shopping behaviour revealed a striking pattern: Longer dwell time in duty-free shopping zones directly increased spending. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’ New data on the spending-dwell relationship It gets better.
By analysing video footage in real time, retailers can optimise store layout, manage queues, enhance customerengagement, all whilst maintaining safety, security and privacy.” Beyond simply recommending products, AI algorithms will analyse purchasing patterns and preferences to create hyper-personalised checkout experiences.
As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customerengagement paradigms. Moreover, this technology extends its utility beyond mere product recommendations.
Furthermore, luxury brands have the potential to educate and engage their customers on sustainability. They can leverage their platforms to advocate for environmental responsibility, fostering a shift in consumer attitudes towards more sustainable consumption patterns.
Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). How a retailer greets a customer influences them on an emotional level – how they ‘feel’ when they visit the space. First Impressions. A digital presence enables convenience. Mapping The Experience.
By placing frequently purchased items together closely, retailers can encourage customers to make additional purchases, maximizing their shopping experience. Store Design and Display Case Placement Strategic placement of display cases is essential in optimizing store layout and customerengagement.
The technology helps retailers to determine how potential customers behave and interact with their display windows. In addition it provides real time customer behavior pattern analysis so store managers can more effectively convert undecided customers. ” About Ulisse.
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