Why slowing down in stores can drive big sales: The science behind dwell time
Inside Retail
NOVEMBER 19, 2024
A 2014 study by Patrick Bohl on airport shopping behaviour revealed a striking pattern: Longer dwell time in duty-free shopping zones directly increased spending. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’ New data on the spending-dwell relationship It gets better.
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