Why slowing down in stores can drive big sales: The science behind dwell time
Inside Retail
NOVEMBER 19, 2024
Add to that research from Hyunwoo Hwangbo on smart store technologies in 2017, which highlights how immersive experiences – like augmented reality fitting rooms and interactive mirrors – boost customer engagement and sales. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’
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