Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long? Ready to deeply engage with your customers all year long?

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined.

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

JULY 27, 2023

The rise of Amazon, Netflix and Spotify, with their highly personalised recommendation engines, is a testament to the success of the strategy. Big data driving personalisation Retailers are collecting vast amounts of data to better understand customers’ personal, transactional, and behavioural information.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JUNE 5, 2022

At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. So don’t send them irrelevant content or offers based on information they haven’t directly shared with you – that’s considered creepy. Have a robust data-collection strategy to support this. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Prioritise security measures to build trust, assuring customers that their sensitive information is protected.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Ludovic Dellazzeri: It is both paramount and symbiotic.

Engagement 278

Engagement Consumer Balance Concept 278

Retail Focus

DECEMBER 12, 2024

Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. In the session “Retail Without Frontiers,” Salomon and JD Sports illustrated their global development strategies.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. The more information you have, the better you can plan.

Strategy 130

Strategy Customer Retention Customer Engagement Tailored 130

Inside Retail

OCTOBER 27, 2024

Here’s how you can leverage data, ethically collect customer information, and prepare for a data-driven sales season to maximise the potential of these events. Ethically collecting data during sales events Responsible data collection is essential for building customer trust. This helps customers feel empowered over their data.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Retail Focus

JANUARY 10, 2022

Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code. Improved employee wellbeing and retention: As well as understanding the needs and wants of customers, integrated data software can optimise internal processes.

Strategy 244

Strategy Engagement Perspective Customer Engagement 244

Retail Focus

SEPTEMBER 17, 2024

By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business. Here are the key ways an eCommerce SEO agency can strengthen your customer retention strategy: 1.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. This lack of trust literacy is a growing area of opportunity for innovative retail leaders as it becomes an explicit priority in corporate strategies. Trust literacy.

Customer Engagement 147

Customer Engagement Strategy Shopping Engagement 147

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management 234

Management Tailored Space Location 234

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

OCTOBER 26, 2023

It’s not a question of whether brands should adopt it, but rather which channels they should be prioritising, which should be informed by their target customer and product offering.” Determining how customers engage with specific product categories should shape resource allocation within online shopping platforms, she advises.

Shopping 246

Shopping Engagement Consumer Gifts 246

Inside Retail

DECEMBER 17, 2024

The app learns from customer interactions and provides tailored recommendations. As customers try out different combinations, Sephora gains insights into preferences, which can inform future product development and marketing campaigns. US-based Nike is using AI-driven personalisation tools to improve customer interactions.

Tailored 130

Tailored Curate Shopping Engagement 130

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

OCTOBER 14, 2021

Mike Ainsworth, Barbeques Galore general manager, marketing and customer, said “We’re throwing out the rulebook for your typical, ‘loyalty club,’ mentality of spend and save schemes. The loyalty scheme is part of a broader digital transformation strategy which aims to better engage and support customers.

Engagement 130

Engagement Outdoor Customer Engagement Marketing 130

Inside Retail

SEPTEMBER 13, 2021

We pivoted to a digital-first strategy for all our content and built brand trust, and increased customer engagement. Our aim now is to provide all that information to parents or caregivers digitally so they can trust that they are buying from an authority on babywear and all things baby related.”.

Consumer 130

Consumer Engagement Customer Engagement Shopping 130

Retail Focus

MARCH 2, 2022

When it comes to the need to systematize and manage the customer details, finding banking and finance software helps to simplify sales operations and improve. Let’s look at strategies to improve your customer relationship management system (CRM). 2. Boost Customer Engagement.

Management 130

Management Advertising Strategy Engagement 130

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

OCTOBER 8, 2024

As e-commerce continues to evolve at breakneck speed, Australian retailers face the twin challenges of exceeding rising customer expectations and optimising their operational frameworks. The difference between thriving and merely surviving in this hyper-competitive landscape lies in one key strategy: outsourcing.

Tailored 130

Tailored Strategy Reimagine Management 130

RetailMinded

MARCH 29, 2021

Keeping this in mind, Retail Minded’s Founder, Nicole Leinbach Reyhle, is thrilled to share expert insight that will offer actionable strategies and resources alike to aid small businesses as part of the National Main Street Center’s 2021 Virtual Conference , Main Street NOW. Presented By: Nicole Leinbach Reyhle, Retail Minded.

Engagement 113

Engagement Strategy Customer Engagement Shopping 113

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JUNE 15, 2021

Companies in the country are continuously ramping up their marketing efforts, with 70 per cent of companies saying they are expanding their content marketing to reach consumers in a new and informed way. The brands that will lead tomorrow’s retail industry are those that make digital transformation a centerpiece of their strategies.

Consumer 147

Consumer Strategy Engagement Marketing 147

Theatro

NOVEMBER 28, 2024

The retail sector is rapidly transforming due to evolving customer expectations for personalized, efficient, and convenient shopping experiences. GENAI enhances operational efficiency and customer engagement, significantly boosting sales. Guidelines for Implementing GenAI for Retail Operations 1.

Tailored 73

Tailored Strategy Engagement Management 73

Inside Retail

NOVEMBER 7, 2023

“It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Employing the right strategies before, during, and long after BFCM is crucial.

Flow 130

Flow Engagement Promotion Strategy 130

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

FEBRUARY 16, 2022

KPMG has identified capabilities that need to be aligned to develop deeply personalised customer engagement that responds to the key moments that matter for each interaction: 1. Those that are successful possess the ability to quickly design and deliver great customer outcomes.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Another strategy with AI is dynamic pricing. This information can then be used to reduce return fraud such as wardrobing – buying an item to wear to a single event and then returning it.

Other 130

Other Pattern Flow Customer Engagement 130

Inside Retail

JULY 18, 2023

In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes. But without optimising the tools available or resetting strategy, retailers may struggle to remain successful in this new world.

Consumer 130

Consumer Fashion Customer Engagement Shopping 130

Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

Form 130

Form Engagement Consumer Customer Engagement 130