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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. Consumers want to be entertained. Enhance brand awareness and reputation.

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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3 things to know about the retail contact centre of the future

Inside Retail

Talkdesk Research found that 81 per cent of retailers currently hold agents accountable to KPIs that include new revenue generated, but within five years, nearly nine in 10 say that agent KPIs will include agent influence on future relationship growth with a customer.

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The new trend in retail is hyper-efficiency

Inside Retail

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined.

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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content. It has designed popup stores with Instagram-worthy moments in mind.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount. Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store.

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