Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Was it a specific promotion, product, or referral?

Strategy 130

Strategy Customer Retention Customer Engagement Tailored 130

Inside Retail

OCTOBER 27, 2024

Here’s how you can leverage data, ethically collect customer information, and prepare for a data-driven sales season to maximise the potential of these events. Ethically collecting data during sales events Responsible data collection is essential for building customer trust.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management 234

Management Tailored Space Location 234

Retail Times

JULY 24, 2024

Once deployed, Brown Thomas Arnotts will benefit from new capabilities that unlock greater levels of customer engagement and loyalty whilst promoting omnichannel agility. Aptos Sales Audit and CRM will […] If you want more information Retail Times get in touch!

Customer Engagement 105

Customer Engagement Promotion Engagement 105

Retail Focus

NOVEMBER 29, 2022

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

Promotion 130

Promotion Customer Engagement Retail Chains Display 130

Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. Retailers wont simply be guessing based on customer data.

Tailored 130

Tailored Curate Shopping Engagement 130

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JANUARY 2, 2024

Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers. 3 Use a CDP to segment targeting of promotions and offers Use Klaviyo’s CDP to segment customers based on their behaviour, preferences and purchase history.

Strategy 130

Strategy Marketing Social Media Engagement 130

Retail Focus

DECEMBER 12, 2024

Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. The event brought together 4,400 participants, including 1,800 retail representatives, a 12% increase compared to 2023.

Expansion 264

Expansion Retail Space Space Marketing 264

Retail Focus

DECEMBER 6, 2024

For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles. Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. The limited duration and space of pop-up stores also promote focused inventory management.

Engagement 162

Engagement Consumer Balance Promotion 162

Retail Focus

SEPTEMBER 17, 2024

Factors like fast page load times, mobile responsiveness, and easy navigation are essential, and an eCommerce SEO agency ensures these elements are well-optimized to keep your customers engaged. Targeting the Right Audience with Tailored Content Content plays a huge role in customer retention.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Inside Retail

NOVEMBER 29, 2023

Besides being a fun and effective way to enhance customer engagement, gamification can encourage consumer behaviours such as logging into an app to try a new product or sharing a recommendation on social. Any gamification strategy must be seamlessly embedded in a brand’s loyalty strategy to ensure customer engagement and retention.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers. Prioritise text messages during the time of day the customer is likely to be most responsive.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. In times of supply disruption, AI can adjust pricing and promotions based on product availability and demand trends. Another strategy with AI is dynamic pricing.

Other 130

Other Pattern Flow Customer Engagement 130

Inside Retail

MAY 21, 2024

At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We In addition to flexible scheduling, the business has found its commitment to local manufacturing and sustainability, alongside in-house promotion opportunities, have helped it attract great people. “We

Boutique 263

Boutique Fashion Expansion Department Stores 263

Show Best

OCTOBER 31, 2023

Manufacturers should design displays that are versatile and adaptable to different products, promotions, or seasonal themes. Modular displays that can be rearranged easily offer flexibility in keeping the space fresh and engaging. Reach out to us today to unlock the potential of your establishment and redefine customer engagement.

Display 85

Display Design Customer Engagement Advertising 85

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Robotics in store operations In recent years, robotics has moved from the fringes to the forefront of retail operations.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

NOVEMBER 5, 2024

In contrast, when robots are used correctly to add a sense of competitive advantage to staff, workers are liberated from repetitive tasks and given the freedom to engage creatively, whether that’s designing in-store displays, creating engaging promotions, or coming up with fresh ideas to enhance the customer experience.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Inside Retail

MAY 21, 2024

At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We In addition to flexible scheduling, the business has found its commitment to local manufacturing and sustainability, alongside in-house promotion opportunities, have helped it attract great people. “We

Boutique 245

Boutique Fashion Expansion Department Stores 245

Inside Retail

JULY 18, 2023

The new role of the physical store blends a dynamic, interactive hub for brand experiences, customer engagement, and product discovery. It can be as simple as customers being able to place and order from anywhere at any time. They may be a product superstar on the shop floor, so let them shine online.

Consumer 130

Consumer Fashion Customer Engagement Shopping 130

Inside Retail

DECEMBER 14, 2023

When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful. Retailers are recognising the need to be smarter and more personalised in their interactions with customers. Collecting customer information – Know Your Customer – has been a leading trend in recent years.

Engagement 130

Engagement Line Pattern Balance 130

Inside Retail

OCTOBER 24, 2021

This saturation and reliance on mobile phone technologies has made a huge impact on the demand for business communications via SMS, with mobile-led messaging now proven to increase customer engagement. On the other hand, if you’re sending promotional texts, then you do need to have received an opt-in and provide an opt-out.

Form 130

Form Engagement Consumer Customer Engagement 130

Retail Focus

APRIL 4, 2024

Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists. Customers can receive expert advice, explore products, and make informed purchase decisions through virtual consultations, which are a more personalised and convenient way (Luxe Digital 2023).

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

APRIL 14, 2024

There are many successful female retail entrepreneurs with innovative concepts but the chains and major retailers have been slow to recognise the value and importance of promoting women to leadership positions. Data is obviously important but in many instances, it is like looking in the rear vision mirror rather than at what is ahead.

Management 130

Management Retail Chains Department Stores Contrast 130

Theatro

NOVEMBER 28, 2024

The retail sector is rapidly transforming due to evolving customer expectations for personalized, efficient, and convenient shopping experiences. GENAI enhances operational efficiency and customer engagement, significantly boosting sales.

Tailored 73

Tailored Strategy Engagement Management 73

Creative Displays Now

NOVEMBER 20, 2024

Include Interactive Elements to Build a Connection Interactive elements keep customers engaged with your display and have a ripple effect on brand loyalty. Find Cross-Promotion Strategies Cross-promotion or cross-merchandising can improve shoppers’ experiences and encourage them to purchase complementary products.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. What is a merchandising plan and why should retailers care?

Merchandising 97

Merchandising Planning Visual Merchandising Display 97

Inside Retail

DECEMBER 7, 2021

Lush shops not just invite but demand that the customer engages its products with sight, smell, and touch, and while they are at the high end of my price tolerance, the products are well differentiated and superbly showcased. Signs at the bottom of escalators informed shoppers that the handrails had been sanitised using “UV-C light”.

Shopping 130

Shopping Circulation Customer Engagement Management 130

RetailMinded

JULY 17, 2022

Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. Enhancing Customer Engagement . Customer engagement is critical to any successful retailer. This is convenient for customers and can help to increase sales.

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Creative Displays Now

SEPTEMBER 3, 2024

Impact on In-Store Marketing Strategies A solid in-store marketing strategy follows best practices for setting up displays to maximize visual appeal and attract customers. Enhanced Customer Engagement Retail displays evolved from traditional shelves holding only products to more attractive, attention-grabbing alternatives.

Display 90

Display Engagement Shopping Promotion 90

Creative Displays Now

JULY 24, 2023

In retail, it’s common to see three types of traditional signage , including the following: Hanging ceiling signs: Enticing language, attractive images, and aesthetically pleasing color combinations encourage customers in-store to act on the message and purchase.

Display 97

Display Advertising Visual Merchandising Promotion 97

Creative Displays Now

OCTOBER 31, 2024

The following strategies highlight the importance of visual merchandising for food retailers: First impressions: Attractive presentations make products more appealing by capturing attention and informing customers about special offers. For example, customers can build their own smoothies.

Display 52

Display Visual Merchandising Color Focal Point 52

RetailMinded

JULY 29, 2023

The emergence of the internet and mobile devices has empowered customers with swift and effortless access to extensive information. Consequently, this shift has reshaped the dynamics of power between brands and consumers, granting customers an unprecedented array of choices. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

The emergence of the internet and mobile devices has empowered customers with swift and effortless access to extensive information. Consequently, this shift has reshaped the dynamics of power between brands and consumers, granting customers an unprecedented array of choices. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52