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The impact of gamification on retail customer engagement

Inside Retail

Gaming can help marketers: Collect valuable customer data. Increase customer engagement. The importance of personalisation Interactive games are a way to collect personal information about a shopper that comes directly from the consumer. Enhance brand awareness and reputation. Increase sales and revenue.

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV).

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The rise of personalised shopping experiences

Inside Retail

Big data driving personalisation Retailers are collecting vast amounts of data to better understand customers’ personal, transactional, and behavioural information. AI algorithms can then carry out behaviour analysis, predict customer preferences and tailor personalised offers, which improves customer engagement and loyalty.

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Foodhub delivers +86% basket conversion uplift using MoEngage’s AI-powered customer engagement solution

Retail Times

Online food delivery and takeaway app, Foodhub, has improved conversions and reduced basket abandonment, partnering with MoEngage, the insights-led customer engagement platform. Retail Times - Retail Times, the free online source for all retail sector news

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The new trend in retail is hyper-efficiency

Inside Retail

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Today, 73 per cent of shoppers say they shop across multiple platforms.