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As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. For repeat customers, the focus is on strengthening the relationship.
With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. Create a routine of gamification experiences for your customers.
How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customerengagement when the headwinds abound.
Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long? Ready to deeply engage with your customers all year long?
Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We
Gifts have long since been a consumer favourite for Valentine’s Day celebrations. Retailers want more time to get to know their customers as people and by breaking down siloed data and having it collected in one place, retailers are one step closer to forming 1:1 relationships. How retailers are getting personal.
Furthermore, I assess their impact on the visibility of a brand, customerengagement, and overall success. Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts.
21 per cent of shoppers are drawn to gift cards and various gift choices. Catering to these changing customer expectations, while having an understanding of which services to prioritise will contribute to the growth and success of retailers over the coming years,” said Quinn.
Adopting this approach not only reduces environmental impact but also frees up staff time away from processing waste packaging and towards more customerengagement. Simultaneously, value-added services such as engraving, gift wrapping, embossing, and monogramming are increasing in popularity, enhancing the overall customer experience.
Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Last year, Australian consumers spent nearly $500 million on Valentine’s Day gifts with a significant share of that transacted online.
AS: To begin with, we did primarily see female customers. There are more males purchasing indoor plants now, either for themselves or as gifts. We have a great mix of customers and appreciate any of their sales no matter the size. And how can customersengage in this hobby if they have little green space available?
Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions. In the following sections, you’ll discover strategies to maximize your packaging’s impact on your marketing efforts. But before we dive in, let’s explore its direct impact on consumer behavior.
I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!
I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!
on holiday gifts and festivity items. Seasonal custom packaging evokes a sense of festivity, makes your products more appealing as gifts, and helps increase sales. This strategy could reduce the use of shipping boxes and other types of e-commerce packaging during the holiday season.
This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success. Gift with Purchase: Influencers love a good gift in their PR box – heck, we all do!
In challenging economic times – when people have to forgo a big holiday, new car or the latest phone – Georges observed that customers turn to small, everyday treats to lift themselves up, and find a moment of escapism. More and more, consumers are looking for an alternative to cheap, sugary chocolate from the supermarket.
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