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As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.
People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge.
The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.
Enhancing the customer experience A seamless shopping experience, whether in-store or online, is essential for retention. Post-holiday is the perfect time to review customer feedback and identify areas for improvement. Did customersengage with product recommendations, or were they ignored?
Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.
Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand.
How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customerengagement when the headwinds abound.
The silly season, as it has come to be affectionately known, is a time when we are expected to be socially available, navigate crowded stores and attempt to find the perfect gifts for loved ones. He “hates surprise gifts and the expectation that I am supposed to know what to buy for everyone”. Will has ADHD and is dyslexic.
Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.
The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1 Cheap prices will not necessarily offset an unsatisfying shopping experience and poor customerengagement, let alone service.
We realised what we were in for, so rather than closing, like most event-based businesses did, we knuckled down working around the clock and building an online shop in two weeks, and we didn’t delay or cancel a single event. The next challenge was scaling up our customer service and dispatch facilities.
Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Develop automated email campaigns triggered by specific customer actions, like browsing a product without purchasing.
This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customerengagement and drive conversions. If you are confident in your shipping timelines, offer them free two-day or overnight shipping.
This year, with online shopping on the rise, a huge increase in holiday returns are expected to follow, so it’s no surprise that 70% of firms are worried about the growing impact of returns on their bottom line, according to a Brightpearl study. However, negative reviews, in particular, can be a gift. Relationships Over Revenue .
on holiday gifts and festivity items. Seasonal custom packaging evokes a sense of festivity, makes your products more appealing as gifts, and helps increase sales. This is especially true for e-commerce packaging and shipping boxes used for online shopping. Cardboard waste jumped from 2.04 tons to 16.42
Enhance your packaging’s marketing role with these unboxing strategies: 24 Sèvres custom pop up packaging Personalize with Inserts Inserts like handwritten notes, exclusive offers, or tailored gifts can turn a transaction into a memorable moment. Your packaging often serves as the first physical interaction with customers.
According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!
According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!
Since then, she decided to take her brand in-house, creating shop called Shop WeWoreWhat , which stocks denim, swim, overalls, and activewear. With the intention of feeling like a gift to oneself, customers truly feel the promise of quality, care, and attention to detail from the moment they open their package.
My first job in the retail design segment was with the DeBartolo Company who at the time was the largest shopping mall developer in the world. My very first job was retail at a store called Mandee shops; it was junior sportswear shop with opening price points and fast fashion. How times have changed.
A good example is a Sweaty Betty campaign, which targeted consumers who had shopped with the brand for 15 years and were sent a card and a discount voucher. However, the switch to a B2C has proved very timely as bored/anxious/ill people have been shut in doors for long periods with nowhere to shop except the internet.
In challenging economic times – when people have to forgo a big holiday, new car or the latest phone – Georges observed that customers turn to small, everyday treats to lift themselves up, and find a moment of escapism. More and more, consumers are looking for an alternative to cheap, sugary chocolate from the supermarket.
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