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As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customerengagement into their pipeline,” observed Ioakim. We saw a 59-per-cent increase in e-commerce sales from the previous year. Global supply chain fear.
Did customersengage with product recommendations, or were they ignored? Building loyalty programs Loyalty programs are an effective way to keep customersengaged year-round. A well-designed loyalty program fosters a sense of belonging and incentivises customers to choose your brand over competitors.
How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customerengagement when the headwinds abound.
Furthermore, I assess their impact on the visibility of a brand, customerengagement, and overall success. Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Personalized Gifting Services: Tiffany & Co.
Gifts have long since been a consumer favourite for Valentine’s Day celebrations. Unsurprisingly, Emarsys’ Valentine’s Day research from last year reveals lingerie to be in the top purchases for Valentine’s Day gifts. This is especially essential in peak shopping periods, such as Valentine’s Day.
21 per cent of shoppers are drawn to gift cards and various gift choices. Catering to these changing customer expectations, while having an understanding of which services to prioritise will contribute to the growth and success of retailers over the coming years,” said Quinn.
NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.
Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store.
The silly season, as it has come to be affectionately known, is a time when we are expected to be socially available, navigate crowded stores and attempt to find the perfect gifts for loved ones. He “hates surprise gifts and the expectation that I am supposed to know what to buy for everyone”. Will has ADHD and is dyslexic.
AS: To begin with, we did primarily see female customers. There are more males purchasing indoor plants now, either for themselves or as gifts. We have a great mix of customers and appreciate any of their sales no matter the size. And how can customersengage in this hobby if they have little green space available?
Adopting this approach not only reduces environmental impact but also frees up staff time away from processing waste packaging and towards more customerengagement. Simultaneously, value-added services such as engraving, gift wrapping, embossing, and monogramming are increasing in popularity, enhancing the overall customer experience.
With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. What are the best practices in loyalty gamification? What’s next for gamification?
This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customerengagement and drive conversions. If you are confident in your shipping timelines, offer them free two-day or overnight shipping.
Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season.
Features such as returning online purchases in-store, seamless gift card usage across channels, and improved understanding of customers through unified data are just some examples of this. The integration of AI also opens up exciting opportunities for social commerce, enabling real-time customerengagement and personalised experiences.
This event is really shopping for the intrepid and for most, even with the reward of bargain gifts for the festive season, not a pleasant let alone fun experience. Cheap prices will not necessarily offset an unsatisfying shopping experience and poor customerengagement, let alone service.
At times of seasonal events, consider including some relevant social media posts from previous years – for example, ahead of Mother’s Day, include some feedback from satisfied customers, to give families more confidence in choosing and buying gifts from you rather than a competitor.
on holiday gifts and festivity items. Seasonal custom packaging evokes a sense of festivity, makes your products more appealing as gifts, and helps increase sales. But more importantly, it makes the gifts your customers give to their loved ones more thoughtful and unique.
However, negative reviews, in particular, can be a gift. They provide valuable information about customer expectations and where certain areas might be falling short – and it’s often after the buy button. Contributed by Nick Shaw , Chief Revenue Officer, Brightpearl. .
Enhance your packaging’s marketing role with these unboxing strategies: 24 Sèvres custom pop up packaging Personalize with Inserts Inserts like handwritten notes, exclusive offers, or tailored gifts can turn a transaction into a memorable moment. Try using these strategic offers on your packaging to generate more revenue.
With the intention of feeling like a gift to oneself, customers truly feel the promise of quality, care, and attention to detail from the moment they open their package. The result is a truly high-quality unboxing experience that keeps customersengaged and excited for their next shipment. Image Courtesy: MM.LaFleur 3.
To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customerengagement and interest. Indie retailers should track key metrics to get insights into their level of success.
To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customerengagement and interest. Indie retailers should track key metrics to get insights into their level of success.
It’s about the customerengagement and inspiring them through great presentations of fashion and product.” – Eleanor Smith, Bloomingdale’s, Montvale, N.J. Lesson learned: The customer is always right.” – Barb Beeghly, Reztark, Cincinnati, Ohio. Footwear department at Kmart.
It’s not the out of the blue surprise and delight for the card because someone is getting a whole box of goods anyway,” says Rafferty, however, the company has done gifting campaigns, most notably with John Lewis who sent a small Christmas decoration and card to some of its most loyal customers.
In challenging economic times – when people have to forgo a big holiday, new car or the latest phone – Georges observed that customers turn to small, everyday treats to lift themselves up, and find a moment of escapism. More and more, consumers are looking for an alternative to cheap, sugary chocolate from the supermarket.
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