Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

Social Media 147

Social Media Engagement Concept Layout 147

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. They actively interact with the brand, its products or services, and with one another, forming a sense of belonging and loyalty.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

CRP

NOVEMBER 25, 2024

Enhance Your Brand Experience Packaging is a strategic touchpoint that must embody the essence of your brand in physical form. Encourage Social Sharing Stunning designs or branded hashtags motivate customers to share their unboxing experience on social media platforms.

Marketing 52

Marketing Color Tailored Texture 52

RetailMinded

JANUARY 29, 2021

Unfortunately, most online retailers will at some point receive some stinging feedback in the form of reviews or social media criticism. They provide valuable information about customer expectations and where certain areas might be falling short – and it’s often after the buy button. You can’t win them all.

Social Media 92

Social Media Management Shopping Engagement 92

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms.

Consumer 147

Consumer Engagement Shopping Pattern 147

Creative Displays Now

JULY 18, 2023

What makes customers engage with your brand or products? How do you enhance your customers’ lives? Evoking emotion: Make your customer feel like the hero in their journey — and your product helps them get to their destination. Consider what it is about your product that provides value to customers and their goals.

Visual Merchandising 98

Visual Merchandising Merchandising Display Advertising 98

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media 52

Social Media Tailored Strategy Shopping 52

Creative Displays Now

JUNE 30, 2021

Rather than being used to like posts and share articles, social media has recently become a space for what’s known as social commerce. With the launch of native shopping on Facebook, Instagram and TikTok, the use of social media is gradually morphing from just networking to direct buying and selling.

Social Media 52

Social Media Display Consumer Shopping 52

Creative Displays Now

MARCH 4, 2024

Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Insider

DECEMBER 1, 2021

As Rafferty admits it is not the cheapest form of marketing and doesn’t suit everyone but when it does fit it gets big results. “If The reaction was significant and emotional, with many recipients taking to social media saying the gesture had made them cry and many also took the decoration into the store to personally thank staff.

Social Media 52

Social Media Artistic Engagement Marketing 52

All Work

DECEMBER 18, 2020

Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). How a retailer greets a customer influences them on an emotional level – how they ‘feel’ when they visit the space. First Impressions. A digital presence enables convenience.

Retail Design 81

Retail Design Design Layout Space 81

Parcel Pending

SEPTEMBER 30, 2021

Membership levels based upon the amount a customer spends are the most common form of loyalty program. The appeal of a loyalty program like this is that it motivates customers to climb the loyalty ladder to reap even bigger and better rewards. In essence, a happy customer is a vocal customer.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

CRP

JANUARY 27, 2023

Her unique perspective and edited collections, stellar customer service, and attractive packaging helped Bing form a retail model that had the potential to expand globally. The result is a truly high-quality unboxing experience that keeps customers engaged and excited for their next shipment. Image Courtesy: MM.LaFleur 3.

Gifts 52

Gifts Fashion Color Promotion 52