Inside Retail

FEBRUARY 20, 2024

AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations. By delivering content and product suggestions that align with individual interests, businesses can significantly increase customer engagement and drive conversions.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

SEPTEMBER 22, 2024

As the report confirms: “Nearly half of the e-commerce marketers who are using AI on the job wish they had AI solutions for performing marketing analytics, comparing their brand’s performance to similar organisations, and predicting customer behaviour and attributes.” It’s shiny. Klaviyo AI gives marketers a serious competitive edge.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Retail Focus

JANUARY 10, 2022

Often, data is left to atrophy in a stand-alone IT department when it should be available in an accessible form to everyone in the organisation, exactly when and where they want it. A key reason for this is that the carefully gathered data rarely makes it into the hands of the people who need it. And finally – new income streams.

Strategy 244

Strategy Engagement Perspective Customer Engagement 244

Inside Retail

MARCH 7, 2022

“For the first time, we are seeing more customers engaging with our brands via the website or app than in our brick-and-mortar stores,” said Claire Smith, director of EndeavourX. Online sales during the group’s first-half year increased by 25 per cent, reaching $603 million.

Customer Engagement 130

Customer Engagement Form Engagement 130

Inside Retail

FEBRUARY 20, 2025

Matilda quickly became Staxs creative catalyst, bringing her business acumen and strategic thinking to the brand, where her influence shaped everything from product design to customer engagement, particularly in developing its womenswear.

Fashion 147

Fashion Engagement Expansion Space 147

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. Trust is ultimately the degree of confidence of a customer with uncertainty. Trust literacy. When tangibility disappears, trust intensity increases.

Customer Engagement 147

Customer Engagement Strategy Shopping Engagement 147

Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JUNE 5, 2024

She sees a lot of similarities between e-commerce and scientific research: forming hypotheses, running experiments, analysing data and coming to conclusions. Managing the website and managing emails and dipping my toe into Meta and Facebook and all that.”

Visual Merchandising 147

Visual Merchandising Contrast Customer Engagement Management 147

Inside Retail

JULY 12, 2021

Fortunately, the right customer identity and access management (CIAM) provider can offer an arsenal of solutions that will address customer experience and security in tandem. . With customer friction becoming a bigger problem, there’s no reason to challenge every loyal customer to prove their identity every time they make a purchase.

Social Media 147

Social Media Perspective Customer Engagement Art 147

Inside Retail

FEBRUARY 8, 2022

Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

OCTOBER 24, 2021

This saturation and reliance on mobile phone technologies has made a huge impact on the demand for business communications via SMS, with mobile-led messaging now proven to increase customer engagement. Then update the relevant terms and forms on your website to seek permission from customers on how they wish to be communicated to.

Form 130

Form Engagement Consumer Customer Engagement 130

Inside Retail

APRIL 12, 2022

In a video game, every time a player purchases a digital asset, which might take the form of a sword or a spaceship, the third-party developer who produced the asset takes a fee – but so does the environment builder.

Strategy 147

Strategy Engagement Customer Engagement Space 147

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. They actively interact with the brand, its products or services, and with one another, forming a sense of belonging and loyalty.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

Inside Retail

DECEMBER 17, 2023

Getting data from a form optimised for customer-facing applications to a form optimised for analysis needs data transformation. If there is one key feature of a customer data platform that might rank above the rest, it’s the ability to effectively personalise interactions with customers. They’re not the same.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

DECEMBER 5, 2022

Other forms of neurological conditions may also affect a customer’s cognitive processing, such as acquired brain injuries and age-related conditions such as dementia. The neurodiverse segment of the population is hidden, with challenges and disabilities that are not visible and often not disclosed.

Layout 130

Layout Gifts Shopping Light 130

Inside Retail

FEBRUARY 27, 2023

It can auto-generate short- and long-form copy for businesses to use in marketing. The biggest themes around ChatGPT revolve around areas of customer engagement, and the app could generate content for collaterals such as emails, marketing campaigns from web sources and ultimately manage customers with a high level of engagement.

Engagement 130

Engagement Customer Engagement Form Marketing 130

Retail Focus

JUNE 16, 2023

This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. This relationship effort takes the form of exclusive and VIP events. Putting forward an exclusive offer: Popup stores are an excellent opportunity to launch limited edition products or offer exclusive items.

Social Media 264

Social Media Artistic Fashion Display 264

Retail Bound

JANUARY 7, 2025

For major retailers, physical stores serve as hubs for customer engagement, offering services like in-store pickups and returns. By forming strategic partnerships, manufacturers can leverage retailers’ distribution networks, marketing channels, and customer insights to reach a broader audience and enhance brand visibility.

Strategy 52

Strategy Engagement Tailored Consumer 52

Inside Retail

FEBRUARY 7, 2024

Amidst these challenges, there’s a glimmer of hope in the form of artificial intelligence (AI). Dittmar believes that retailers need to adopt a holistic approach to customer experiences by leveraging AI for personalised services and modernising technology architectures for data connectivity.

Focal Point 130

Focal Point Shopping Consumer Engagement 130

Inside Retail

FEBRUARY 25, 2025

As the model matures, however, Jared Brown, head of digital at boutique online wine retailer Sometimes Always, expects many of these businesses to shift their focus to membership-based programs that prioritise community, exclusivity and long-term customer engagement rather than recurring shipments.

Other 130

Other Customer Retention Engagement Strategy 130

Inside Retail

NOVEMBER 29, 2021

To give you an example, if you want to add product recommendation using machine learning, it’s virtually a quick form you complete that defines your targeting parameters and the placement location on your site, and you’ve got out-of-the-box algorithms ready to go. You can only take that kind of approach through the scalability of AI.”.

Consumer 130

Consumer Engagement Customer Engagement Shopping 130

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. To help retailers plan for the shopping festival, Klaviyo has created a helpful guide in the form of a BFCM content calendar.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

AUGUST 30, 2024

Peter Verhoef is a marketing professor who has written extensively on the broader form of CX, and how brands and retailers can create it. This offers a more accurate picture of a store’s effectiveness and customer engagement. This story first appeared in the August 2024 issue of Inside Retail Australia magazine.

Engagement 130

Engagement Marketing Display Consumer 130

Inside Retail

FEBRUARY 26, 2024

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

Department Stores 130

Department Stores Shopping Fashion Engagement 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms.

Consumer 147

Consumer Engagement Shopping Pattern 147

RetailMinded

JANUARY 29, 2021

Most shoppers will be open to it, if asked, and it’s another way to highlight to potential customers that you’re a trusted and hassle free brand. . Unfortunately, most online retailers will at some point receive some stinging feedback in the form of reviews or social media criticism. Analyze Why You’re Getting Negative Reviews.

Social Media 92

Social Media Management Shopping Engagement 92

Inside Retail

JULY 3, 2023

The company also utilised Google’s Shopping Graph – a comprehensive dataset of products, sellers, brands and inventory – to reflect how the product would drape, fold, cling, stretch and form wrinkles and shadows. Perera added that generative AI thrives on large data sets, which consumers are providing in droves.

Fashion 130

Fashion Accessories Accessories Shopping 130

CRP

NOVEMBER 25, 2024

Enhance Your Brand Experience Packaging is a strategic touchpoint that must embody the essence of your brand in physical form. Use Packaging for Promotion Packaging can extend your marketing reach beyond the initial sale and turn it into a platform for ongoing engagement.

Marketing 52

Marketing Color Tailored Texture 52

Creative Displays Now

MAY 22, 2023

All businesses should aim to make their operations better for the environment to combat climate change and reduce pollution in all forms. Customers want to connect with the brands they buy from and feel good knowing they contribute to a positive mission. Having a purpose-driven business is a major advantage.

Display 97

Display Consumer Engagement Customer Engagement 97

VMS

NOVEMBER 18, 2021

Brands and retailers are seizing the opportunity to deepen customer engagement now that shoppers are much more comfortable interacting with QR codes.”. Other common uses for scanning QR codes include completing a mobile purchase, joining a customer loyalty program and viewing an expanded assortment of products not available in-store.

Consumer Electronics 52

Consumer Electronics Display Beauty and Health Customer Engagement 52

Theatro

FEBRUARY 22, 2021

Every worker could then relay information about customer needs or health and safety concerns by forming a storewide surveillance team, all without losing focus on their tasks at hand. . Are you ready for a complete digital transformation? Is your enterprise in need of a streamlined operational strategy?

Customer Engagement 52

Customer Engagement Other Form Shopping 52

Creative Displays Now

JULY 18, 2023

What makes customers engage with your brand or products? How do you enhance your customers’ lives? Evoking emotion: Make your customer feel like the hero in their journey — and your product helps them get to their destination. Are you saving them time or money? Why did you create the product in the first place?

Visual Merchandising 98

Visual Merchandising Merchandising Display Advertising 98

RetailMinded

JUNE 30, 2020

“Online or in store, Lightspeed’s sophisticated omnichannel technology allows merchants to optimize their inventory management, customer engagement, operations and sales. Plus, participants will be able to engage in brand information in the form of videos, documents and presentations to further support business engagement.

Engagement 52

Engagement Customer Engagement Curate Form 52

All Work

DECEMBER 18, 2020

Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). How a retailer greets a customer influences them on an emotional level – how they ‘feel’ when they visit the space. First Impressions. A digital presence enables convenience.

Retail Design 83

Retail Design Design Layout Space 83

Parcel Pending

SEPTEMBER 30, 2021

Membership levels based upon the amount a customer spends are the most common form of loyalty program. The appeal of a loyalty program like this is that it motivates customers to climb the loyalty ladder to reap even bigger and better rewards.

Customer Retention 52

Customer Retention Engagement Form Social Media 52