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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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How conversational commerce is redefining the way customers interact with brands

Inside Retail

This isnt about completely overhauling the shopping experience, it’s about injecting AI “in-the-flow” to optimise and streamline it. This mission-driven approach reduces friction, allows for better product discovery, and ultimately improves customer satisfaction.

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How AI could solve product returns and other supply chain challenges

Inside Retail

Geopolitical tensions, global trade challenges and increasingly frequent natural disasters are all affecting the manufacture and flow of goods, from securing raw materials to delivering finished products. Supply chains are becoming more complex and unpredictable than ever. This affects costs as well as product availability.

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Why personalisation is the new loyalty program

Inside Retail

Today, customers expect highly tailored and targeted interactions when they engage with a brand. What is critical and differentiating is that personalisation extends beyond traditional marketing communication and flows right through to service delivery, merchandising, offer creation, and bundling of services.

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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

Similarly, retailers can encourage customers to give them permission to send SMS texts offering exclusive deals – by using the BFCM season to offer a level of exclusivity and special privileges if they register. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

With connectivity across the entire marketing, sales and fulfilment journey, it can collate, curate and analyse all the data empowering a business to better understand its customers – right down to their individual journeys of engagement – and then customise and personalise communications, feeding into email and SMS flows.

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How to Use Custom Packaging as a Marketing Tool

CRP

Customize for Different Demographics Different ages, genders, or lifestyle segments have distinct wants and desires. Tailoring your packaging to specific groups makes your customers feel valued and understood. This taps into the psychology of reciprocity, makes customers feel valued, and encourages repeat purchases.