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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

Marketing 278
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV). This reinforces their confidence in the brand’s commitment to the overall customer experience.

Strategy 290
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How conversational commerce is redefining the way customers interact with brands

Inside Retail

This isnt about completely overhauling the shopping experience, it’s about injecting AI “in-the-flow” to optimise and streamline it. Conversational commerce is also redefining how customers interact with brands.

Flow 130
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Maison & Objet 2025: When Retail Meets Experience!

Retail Focus

The Flow of Fashion exhibition by Daniela Leonini seamlessly merged the world of retail with experience. This compelling presentation underscored the critical role of thoughtfully designed physical retail environments in keeping customers engaged, immersed, and continually amazed.

Curate 147
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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. Retailers are responding by looking closely at their brand messaging and customer experience to deliver on customer expectations.

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How AI could solve product returns and other supply chain challenges

Inside Retail

Geopolitical tensions, global trade challenges and increasingly frequent natural disasters are all affecting the manufacture and flow of goods, from securing raw materials to delivering finished products. Supply chains are becoming more complex and unpredictable than ever. This affects costs as well as product availability.

Other 130