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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

“These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.” They can integrate delivery milestones into personalised email flows, keeping customers informed of the progress of their purchases. Ready to explore the Klaviyo and Starshipit integration?

Strategy 290
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How conversational commerce is redefining the way customers interact with brands

Inside Retail

This isnt about completely overhauling the shopping experience, it’s about injecting AI “in-the-flow” to optimise and streamline it. Conversational commerce is also redefining how customers interact with brands.

Flow 130
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Maison & Objet 2025: When Retail Meets Experience!

Retail Focus

The Flow of Fashion exhibition by Daniela Leonini seamlessly merged the world of retail with experience. This compelling presentation underscored the critical role of thoughtfully designed physical retail environments in keeping customers engaged, immersed, and continually amazed.

Curate 147
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. For example, we can send a campaign to all customers. Then, as the promotion is coming to an end, we can send a reminder to a smaller segment of engaged customers.

Marketing 278
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How AI could solve product returns and other supply chain challenges

Inside Retail

Geopolitical tensions, global trade challenges and increasingly frequent natural disasters are all affecting the manufacture and flow of goods, from securing raw materials to delivering finished products. Supply chains are becoming more complex and unpredictable than ever. This affects costs as well as product availability.

Other 130
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Theatro Launches GENiusAI, Revolutionizing Frontline Productivity and Engagement with Generative AI Assistance

Theatro

Theatro GEN iusAI combines two powerful components: Theatro IQ and Theatro GEN flows. By offering real-time assistance and on-demand knowledge, Theatro IQ helps retailers maximize their technology investments and leads to enhanced employee engagement, reduced turnover, and improved customer experiences.