Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

APRIL 19, 2024

What inspired you to start your own fashion brand? You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. These items are available only in limited quantities, encouraging customers to act swiftly to secure these special offerings.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. Hermès: Hermès has utilized pop-up stores to create unique and engaging brand experiences. At this point, a brand uncovers its guiding values.

Social Media 264

Social Media Artistic Fashion Display 264

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Retail Focus

AUGUST 25, 2024

This approach harnesses data to craft personalized marketing, product recommendations tailored to individual preferences, and shopping experiences uniquely designed for each consumer. Thus, this class of personalization improves customer engagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

SEPTEMBER 25, 2023

Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust.

Tailored 130

Tailored Strategy Engagement Accessories 130

Retail Focus

NOVEMBER 7, 2023

A report by The Business of Fashion reveals that 31% of luxury shoppers visit physical stores at least monthly, favoring the tangible benefits of face-to-face interactions. Furthermore, 68% prefer a physical store when it comes to customer service. This data optimizes store layouts, product placements, and customer experiences.

Engagement 147

Engagement Customer Engagement Layout Shopping 147

Inside Retail

FEBRUARY 25, 2025

I feel this trend exemplifies how brands are rethinking their approach to customers and the role of performance spend in a bid to fortify brand relevancy and trust, through authenticity and credibility, Anders told Inside Retail. We are bidding for customers. Were not bidding for revenue. Many companies still bid for revenue.

Other 130

Other Customer Retention Engagement Strategy 130

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Luxury brands prioritise the customer experience in their digital transformation efforts.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JULY 18, 2023

They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.

Consumer 130

Consumer Fashion Customer Engagement Shopping 130

Inside Retail

FEBRUARY 26, 2024

Just this week, American department store chain Nordstrom announced a unique collaboration with the British fashion brand Paul Smith. From March 6 to April 20, the fashion label will open the Paul Smith Clubhouse at Nordstrom’s New York City flagship, a retail takeover that will include cocktails and bites in addition to apparel.

Department Stores 130

Department Stores Shopping Fashion Engagement 130

Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. She believes that the key elements of a successful pop-up are authenticity and engagement.

Engagement 130

Engagement Shopping Artistic Marketing 130

Retail Focus

JULY 3, 2024

By setting up in various locations, pop-up stores allow brands to tailor their offerings to local markets, which not only reduces the environmental impact of shipping and logistics but also fosters deeper connections with different communities. Moreover, pop-up stores serve as effective testing grounds for sustainable practices and products.

Engagement 162

Engagement Consumer Balance Promotion 162

Retail Focus

SEPTEMBER 5, 2024

By analysing video footage in real time, retailers can optimise store layout, manage queues, enhance customer engagement, all whilst maintaining safety, security and privacy.” AI elevates the customer experience from generic to genuinely personalised.

Management 162

Management Social Media Shopping Concept 162

VMS

DECEMBER 20, 2022

Givenchy’s two-level, 3500-square-foot boutique on Greene Street features tailored men’s and women’s ready-to-wear and accessories, in addition to exclusive made-to-order programs. The color and materials palette delights the aesthetic sensibilities with the intermingling of stone gray, lavender and stainless steel. Advertisement.

Curate 106

Curate Sporting Goods Advertising Accessories 106

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Barber Design

SEPTEMBER 24, 2018

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. Let us know what you think in the comments section below. Picture credit: Anna Utochkina on Unsplash.

Concept 52

Concept Tailored Perspective Pattern 52

Inside Retail

FEBRUARY 11, 2025

Experts suggest that while discretionary spending is set to increase, a gradual return to travel and hospitality spending may redirect some consumer dollars away from retail, requiring businesses to refine their customer engagement strategies.

Home Furnishings 130

Home Furnishings Strategy Consumer Shopping 130

Retail Focus

MARCH 14, 2025

To cultivate this shift, luxury fashion houses have increasingly invested in pop-up activations, ephemeral restaurants, and concept-driven cafs. Luxury Consumers Are Seeking More Experiences, Fewer Products Is it possible that customers are now prioritising the experience of engaging with a brand over simply owning its products?

Curate 147

Curate Fashion Engagement Concept 147