Remove Customer Engagement Remove Fashion Remove Social Media
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Consumers still want relationships with their favourite fashion brands even when they can’t afford to buy, new research from Centra reveals

Retail Focus

Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.

Fashion 147
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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

What inspired you to start your own fashion brand? IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I understand what our customer wants to see, and I create concepts before they become saturated. I really really love it.

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Meet the power couple behind Stax and Secondleft

Inside Retail

Matilda quickly became Staxs creative catalyst, bringing her business acumen and strategic thinking to the brand, where her influence shaped everything from product design to customer engagement, particularly in developing its womenswear. Were going to have a completely new presentation of how we do social media, Matilda explained.

Fashion 147
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5 innovative fashion tech brands you should know

Inside Retail

We’re on our way to a new normal in fashion. However, it took a destructive global health crisis to shake the truths out of fashion for all to see. Indeed fashion adapted, however, it also emerged battered. A combined international effort is needed in tackling fashion’s problems head-on.

Fashion 130
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The new trend in retail is hyper-efficiency

Inside Retail

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined.

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Still wondering what the metaverse is? Here’s what you need to know

Inside Retail

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What’s already happening?