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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle. Include Interactive Elements to Build a Connection Interactive elements keep customers engaged with your display and have a ripple effect on brand loyalty.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My The team also leverages data and analytics to gain valuable insights into consumer behaviour and trends in the APAC market.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

Driscoll cited data from Lionesque Group, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person. She believes that the key elements of a successful pop-up are authenticity and engagement.

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11 Ways AI Technologies Are Driving Marketing

RetailMinded

Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement . Customer engagement is critical to any successful retailer.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.