Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

DECEMBER 10, 2023

James Guerin, strategic partnerships manager at Klaviyo, says that post-purchase, personalised emails have an open rate considerably higher than for regular email communications, underlying the importance of maintaining communication throughout the customer journey. Ready to explore the Klaviyo and Starshipit integration?

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Retail Focus

FEBRUARY 20, 2024

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

Customer Engagement 147

Customer Engagement Engagement Consumer Management 147

Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

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Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Campaign objectives. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. This is how you unlock sales potential unlike ever before.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. Anticipate and address customer needs at every stage of their journey. Provide personalized experiences that foster loyalty and engagement.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

MARCH 10, 2025

The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engaged consumer base. “This store offers exclusive digital and online-to-offline (O2O) services, setting a new benchmark for customer engagement,” Baker said.

Retail Marketing 130

Retail Marketing Marketing Planning Expansion 130

Retail Focus

JANUARY 2, 2025

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Brands have had to change their strategies when it comes to disruptive retail and reset the way in which they segment spend to in how they show up on high streets.

Balance 162

Balance Consumer Engagement Marketing 162

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way?

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Retail Focus

FEBRUARY 6, 2025

This compelling presentation underscored the critical role of thoughtfully designed physical retail environments in keeping customers engaged, immersed, and continually amazed. It underscores that the future of commerce lies in bold, immersive, and experience-driven strategies.

Curate 147

Curate Concept Space Art 147

Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Creative Displays Now

JANUARY 2, 2025

Investing in display strategies can help companies increase their influence and revenue. It’s crucial for sports and outdoor companies to implement display strategies catered to their target audiences and placed in the right location to attract attention. Read on for some of the best display strategies for this vibrant industry.

Outdoor 52

Outdoor Display Merchandising Strategy 52

Inside Retail

FEBRUARY 3, 2025

Business model and strategy The company offers products across 15 categories, including trendy toys, beauty products, stationery and snacks, with exclusive regional distribution rights for some items. To enhance customer engagement, Oh!some The supply chain advantage is a key part of Oh!some’s

Marketing 130

Marketing Strategy Expansion Consumer 130

Inside Retail

OCTOBER 13, 2024

Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. IR: How do you see the role of flagship stores evolving in your overall retail strategy?

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Expansion Concept Fashion Artistic 130

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. For repeat customers, the focus is on strengthening the relationship.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

JANUARY 1, 2025

Customer experience enhancements: start small, think big Use holiday insights to personalise CX The data gathered during the holiday season offers invaluable insights into customer behaviour and preferences. Targeted campaigns: segment customers into groups (e.g.,

Social Media 130

Social Media Shopping Engagement Customer Engagement 130

Inside Retail

MARCH 3, 2025

How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. However, some retailers arent seeing social media engagement translating into sales.

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

Customer Engagement 263

Customer Engagement Expansion Engagement Strategy 263

Inside Retail

JUNE 5, 2022

At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. The brand did this to ensure the online experience was seamless for its new demanding digital customers. Have a robust data-collection strategy to support this. They’re telling you exactly what their preference is.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs. “We

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. This includes access to customer data, which may be used for upcoming product and communication strategies. Cut through the noise. This is already happening,” she said. “In

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Ludovic Dellazzeri: It is both paramount and symbiotic.

Engagement 278

Engagement Consumer Balance Concept 278

Inside Retail

JANUARY 21, 2025

This strategy allows for more efficient management of daily expenses while setting aside funds for those essential enjoyable moments. This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty.

Gifts 130

Gifts Social Media Consumer Customer Engagement 130

Inside Retail

JULY 27, 2023

The rise of Amazon, Netflix and Spotify, with their highly personalised recommendation engines, is a testament to the success of the strategy. Big data driving personalisation Retailers are collecting vast amounts of data to better understand customers’ personal, transactional, and behavioural information.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

DECEMBER 14, 2023

The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. This often frustrated customers, who struggled to ask a question in a way the bot could understand and answer. To combat this, chatbots could be programmed to be more factual and less human-like.

Engagement 130

Engagement Line Pattern Balance 130

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

FEBRUARY 17, 2025

We believe physical retail remains as relevant as ever, but with a savvy digital customer watching your every move, it wont be enough to have great products and great prices. In the future, the technology edge could be decisive when it comes to customer engagement and loyalty. What about actual customer behaviour?

Social Media 130

Social Media Department Stores Consumer Shopping 130