Inside Retail

DECEMBER 10, 2023

James Guerin, strategic partnerships manager at Klaviyo, says that post-purchase, personalised emails have an open rate considerably higher than for regular email communications, underlying the importance of maintaining communication throughout the customer journey. Ready to explore the Klaviyo and Starshipit integration?

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Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

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Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Campaign objectives. Check it out here.

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Strategy Hobbies Color Customer Engagement 230

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. This is how you unlock sales potential unlike ever before.

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Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. This helps customers feel empowered over their data. Preparing for the sales season To maximise each sales day, retailers need a strong data infrastructure and strategy.

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Engagement Strategy Customer Engagement Promotion 130

Inside Retail

NOVEMBER 25, 2024

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. These businesses operate as tech/AI platforms where the product itself is almost incidental to the larger goals of data acquisition and customer engagement.

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Fashion Customer Engagement Strategy Consumer 246

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way?

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Customer Engagement Engagement Strategy Social Media 52

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.

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Engagement Customer Engagement Strategy Promotion 289

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

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Engagement Customer Engagement Social Media Strategy 130

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

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Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs. “We

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

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Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Consumer Electronics Strategy Management Consumer 264

Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

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Customer Engagement Expansion Engagement Strategy 263

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

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Strategy Marketing Social Media Engagement 130

Inside Retail

JUNE 5, 2022

At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. The brand did this to ensure the online experience was seamless for its new demanding digital customers. Have a robust data-collection strategy to support this. They’re telling you exactly what their preference is.

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Engagement Consumer Customer Engagement Strategy 242

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. This includes access to customer data, which may be used for upcoming product and communication strategies. Cut through the noise. This is already happening,” she said. “In

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

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Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Ludovic Dellazzeri: It is both paramount and symbiotic.

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Inside Retail

JULY 27, 2023

The rise of Amazon, Netflix and Spotify, with their highly personalised recommendation engines, is a testament to the success of the strategy. Big data driving personalisation Retailers are collecting vast amounts of data to better understand customers’ personal, transactional, and behavioural information.

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Shopping Tailored Customer Engagement Engagement 243

Inside Retail

DECEMBER 14, 2023

The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. This often frustrated customers, who struggled to ask a question in a way the bot could understand and answer. To combat this, chatbots could be programmed to be more factual and less human-like.

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Engagement Line Pattern Balance 130

Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

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Strategy Engagement Planning Promotion 130

Inside Retail

APRIL 19, 2024

You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. IR : Another major growth driver is the scarcity strategy that you implemented recently. Successful use of social media starts with a deep understanding of your target audience.

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Social Media Strategy Engagement Customer Engagement 246

Inside Retail

JUNE 14, 2022

Delivery has become a clear indicator of retailer competence, defining the brand value as much as any other part of the customer engagement. Today’s customers are used to lightning-fast service and a poor delivery experience can be the dividing factor to turn a first-time shopper into a loyal customer.

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Inside Retail

FEBRUARY 8, 2024

The customer is always right After six years executing its ‘customer-first plan’ under King’s leadership, Myer has managed to turn around its reputation with consumers and bolster its bottom line for shareholders – even if only marginally.

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Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

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Retail Focus

JANUARY 10, 2022

Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code. Improved employee wellbeing and retention: As well as understanding the needs and wants of customers, integrated data software can optimise internal processes.

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Strategy Engagement Perspective Customer Engagement 244

Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

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Retail Focus

OCTOBER 10, 2023

MoEngage , the leading insights-led customer engagement platform, has announced that AVON, Virgin Experience Days and LOUNGE will be among its keynote speakers at #GROWTH Summit London , the event that showcases the leading voices and sharpest minds in marketing and commerce.

Customer Engagement 147

Customer Engagement Engagement Marketing Strategy 147

Inside Retail

JUNE 1, 2023

“Our research globally shows a huge misalignment between customers and retailers regarding who should foot the bill for delivery charges.” Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope. link] “One is a multi-carrier strategy.

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Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. For repeat customers, the focus is on strengthening the relationship.

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Inside Retail

JULY 31, 2024

Engaging customers across multiple touchpoints has never been more critical. This is where a cross-channel customer experience (CX) platform becomes indispensable. A cross-channel CX platform enables retailers to deliver consistent and engaging campaign messages across all customer touchpoints.

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