The impact of gamification on retail customer engagement
Inside Retail
FEBRUARY 21, 2023
Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Increased engagement leads to higher sales. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. Consumers want to be entertained.
Let's personalize your content