Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Social Media Tailored Engagement Contrast 246

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Inside Retail

OCTOBER 5, 2021

Talkdesk Research found that 81 per cent of retailers currently hold agents accountable to KPIs that include new revenue generated, but within five years, nearly nine in 10 say that agent KPIs will include agent influence on future relationship growth with a customer.

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Social Media Customer Engagement Engagement Management 246

Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I understand what our customer wants to see, and I create concepts before they become saturated. What’s the secret to your success? I really really love it.

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Social Media Strategy Engagement Customer Engagement 246

Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way?

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Social Media Artistic Fashion Engagement 264

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined.

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Social Media Light Reimagine Engagement 279

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Social Media Engagement Consumer Artistic 246

Retail Focus

DECEMBER 6, 2024

Anticipate and address customer needs at every stage of their journey. Provide personalized experiences that foster loyalty and engagement. When used effectively, email marketing not only enhances the overall customer experience but also drives revenue by encouraging repeat purchases and long-term relationships.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

FEBRUARY 20, 2024

1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount. Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store.

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Tailored Social Media Strategy Target Market 246

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Social Media Fashion Strategy Engagement 231

Retail Focus

AUGUST 6, 2024

While shoppers’ spending signals might be giving retailers the impression they have become lapsed customers, 53% say that, despite buying less from the brands they love, they still engage with them by viewing new products, watching or reading brand content and following on social media.

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Fashion Consumer Social Media Engagement 147

Inside Retail

JULY 31, 2024

Engaging customers across multiple touchpoints has never been more critical. This is where a cross-channel customer experience (CX) platform becomes indispensable. A cross-channel CX platform enables retailers to deliver consistent and engaging campaign messages across all customer touchpoints.

Customer Retention 147

Customer Retention Customer Engagement Engagement Social Media 147

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Social Media Gifts Jewelry Artistic 162

Retail Focus

APRIL 4, 2024

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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Social Media Strategy Balance Engagement 147

Inside Retail

NOVEMBER 24, 2021

We’re still live, so [orders are] still rolling through,” Jade Cameron, head of customer support and community engagement, told Inside Retail. Taking customer-first to the next level. This level of customer engagement is standard for LSKD, which takes the phrase customer-first to a whole other level.

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Social Media Engagement Customer Engagement Marketing 130

Inside Retail

OCTOBER 26, 2023

Thus, retailers need to set out the objective of each channel, she says – such as sales, engagement or awareness – and monitor activity on them to determine if each channel is underperforming or not. They told us: “It makes the whole engagement strategy work a lot more seamlessly”.

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Shopping Engagement Consumer Gifts 246

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

DECEMBER 12, 2024

Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. Segmentation ensures that communications are relevant to each customer group, increasing the likelihood of engagement. The more information you have, the better you can plan.

Strategy 130

Strategy Customer Retention Customer Engagement Tailored 130

Retail Focus

AUGUST 25, 2024

Thus, this class of personalization improves customer engagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty. Enhancing Customer Engagement Through Technology Digital tools have transformed retailer-customer interactions.

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Consumer Customer Retention Customer Engagement Engagement 130

Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

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Curate Consumer Advertising Social Media 130

Retail Focus

DECEMBER 12, 2023

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

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Inside Retail

JANUARY 17, 2023

The company is relying on a “strong program of brand activations” through the Lunar New Year period to boost sales, supported by pop-ups and social media driving customer engagement, including outerwear. By category, outerwear sales grew at a rate in the high single digits outside Mainland China, along with accessories.

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Social Media Customer Engagement Accessories Accessories 130

RetailMinded

SEPTEMBER 19, 2022

Steph Bechard, Retail Social Media Strategist, Crystal Media. Sessions on the agenda include: Mysteries Unveiled: Lessons in Marketing, Customer Engagement & How to Win More Sales. How Independent Retailers are Driving Sales & Profits with Social Media.

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Social Media Flow Customer Engagement Engagement 98

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers.

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Gifts Engagement Social Media Art 130

Retail Focus

NOVEMBER 7, 2023

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

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Engagement Customer Engagement Layout Display 147

Inside Retail

APRIL 27, 2022

This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement.

Social Media 130

Social Media Engagement Consumer Shopping 130

Retail Focus

SEPTEMBER 17, 2024

Factors like fast page load times, mobile responsiveness, and easy navigation are essential, and an eCommerce SEO agency ensures these elements are well-optimized to keep your customers engaged. When customers know what to expect from your brand, they are more likely to return.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

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Social Media Engagement Concept Layout 147

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

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Sporting Goods Marketing Social Media Engagement 130

Inside Retail

SEPTEMBER 1, 2022

New e-commerce engagement models can be difficult to integrate. But this provides a lacklustre shopping experience, which pushes them toward social media and new engagement models like live commerce, social commerce and gamification. Agility to integrate new-age engagement models at scale.

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Social Media Engagement Reimagine Customer Engagement 130

Inside Retail

JULY 11, 2023

Now, by adding a larger focus on social media into the mix, Rive Gauche is reaching a new audience. “We We are attracting a much younger crowd now, it used to be only the over 35 demographic, but now we are getting more traction on social media, so it’s great that we are connecting to a much broader audience,” she enthused.

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Reimagine Social Media Customer Engagement Management 130

Inside Retail

JULY 12, 2021

For example, you may want to verify a customer’s identity if they log in with a new device or place an order above a certain value. Using social media logins is one way to avoid your customers’ needing to remember another email/password combo, in turn making your service easier and more appealing.

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Social Media Perspective Customer Engagement Art 147

Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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Social Media Shopping Form Promotion 130

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My We will also invest in targeted marketing campaigns, leveraging digital platforms and social media to engage with the region’s tech-savvy population,” he noted.

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Target Market Social Media Fashion Tailored 130

VMS

NOVEMBER 10, 2021

It can be further defined as the impact of every customer interaction from the welcome mat at the front entrance, and the character of the in-store sales associates, to website navigation and content on social media. Is there a business that wouldn’t benefit from an enhanced customer experience?

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Social Media Customer Engagement Visual Merchandising Engagement 92