Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Chatbots expanding customer service Hyper personalisation has become a game changer in retail.

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Shopping Tailored Customer Engagement Engagement 243

Inside Retail

FEBRUARY 21, 2024

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

Engagement 130

Engagement Layout Shopping Perspective 130

Theatro

NOVEMBER 19, 2024

By offering real-time assistance and on-demand knowledge, Theatro IQ helps retailers maximize their technology investments and leads to enhanced employee engagement, reduced turnover, and improved customer experiences. Balancing these expectations with cost-effective service delivery presents a significant challenge.

Engagement 94

Engagement Flow Customer Engagement Balance 94

Inside Retail

OCTOBER 26, 2023

The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.

Shopping 246

Shopping Engagement Consumer Gifts 246

Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

SEPTEMBER 7, 2023

Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. Likewise, retailers are expected to increase their investments in this space to enhance customer engagement and reach a wider audience. billion by 2028.

Marketing 264

Marketing Social Media Customer Engagement Expansion 264

Inside Retail

MARCH 6, 2023

Heubel, in discussion with Inside Retail managing editor Heather McIlvaine, highlighted the US and global retailers at the forefront of the industry who are introducing cutting edge innovations, and are shaping the way that consumers shop and spend. You can watch the Masterclass sponsored by Adobe here.

Shopping 243

Shopping Engagement Customer Engagement Curate 243

Inside Retail

NOVEMBER 25, 2024

They were visible in malls, high streets, shopping centres, or online marketplaces. Over the last three years, Amazon has doubled its customer base in Australia, with 3.4 million Australians now shopping on the platform every month. Today’s consumers expect a seamless shopping experience, fast delivery, and competitive pricing.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Retail Focus

AUGUST 25, 2024

From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. Personalised Shopping Experiences One of the most significant impacts of retail digital transformation is the ability for retailers to offer highly personalised shopping experiences.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

JULY 23, 2024

Retailers are responding by investing in “hyper-personalisation”, using generative AI to develop campaigns and shopping suggestions in real time. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Media 288

Social Media Tailored Engagement Contrast 288

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users. Meta recently introduced a feature allowing for shopping through DMs.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

FEBRUARY 8, 2023

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.

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Engagement Display Customer Engagement Tailored 233

Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers? Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

NOVEMBER 19, 2024

That’s the time it takes to realise you’ve walked into a chain you swore you’d never shop at again. A 2014 study by Patrick Bohl on airport shopping behaviour revealed a striking pattern: Longer dwell time in duty-free shopping zones directly increased spending. Add a coffee shop and they might even bring a friend.

Engagement 130

Engagement Shopping Display Layout 130

Inside Retail

JULY 23, 2024

Retailers are responding by investing in “hyper-personalisation”, using generative AI to develop campaigns and shopping suggestions in real time. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Media 246

Social Media Tailored Engagement Contrast 246

Retail Focus

SEPTEMBER 17, 2024

Here are the key ways an eCommerce SEO agency can strengthen your customer retention strategy: 1. Enhancing Website User Experience (UX) One of the most effective ways to keep customers coming back is by providing a seamless and enjoyable online shopping experience. One of these strategies is SEO-driven loyalty programs.

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Customer Retention Tailored Strategy Customer Engagement 130

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. Hyperphysicality is not a temporary trend.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

JUNE 13, 2024

In a supermarket in southern China, live fish swim around in a glass tank bearing a QR code for customers to scan for information about where the fish is from and details of provenance and sustainability in its farming or capture. Spurrell and Xu spoke about the evolution of grocery shopping behaviour in China.

Promotion 260

Promotion Engagement Shopping Customer Engagement 260

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs. “We

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

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Balance Engagement Visual Merchandising Contrast 130

Inside Retail

AUGUST 8, 2022

Gartner explains: “Digital marketing leaders use multichannel marketing hubs to deliver contextually relevant experiences on complex customer journeys. Unified customer profiles backed by predictive insights help orchestrate personalised, multichannel engagement.”.

Customer Engagement 130

Customer Engagement Engagement Marketing Management 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Artistic 162

Retail Focus

JANUARY 20, 2023

Covering 2,500 square feet of trading space, the new store will serve as a beauty shopping destination, tailored to customers’ needs and staffed by a team of Space NK experts. “We A makeup play table offers customers the opportunity to comfortably discover and test products.

Location 290

Location Space Beauty and Health Curate 290

Inside Retail

JULY 23, 2024

I expect to see immersive games included as the app evolves, three-dimensional models you can browse and interact with in AR, and the ability to shop Balenciaga ready-to-wear pieces using Apple Pay.” This feature enables interactive communication with JD’s mascot ‘Joy’ which helps enhance customer engagement and personalisation.

Fashion 275

Fashion Customer Engagement Shopping Space 275

Retail Focus

AUGUST 4, 2022

The past 2 years have resulted in some major changes to the retail industry, such as a significant increase in online shopping, the rise of localisation and other changes in consumer behaviours. Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy.

Engagement 162

Engagement Customer Engagement Curate Shopping 162

Inside Retail

JULY 25, 2024

Customers no longer distinguish between online and offline shopping; they demand a seamless, integrated experience across all channels. The rise of omnichannel commerce Omnichannel retailers offer shopping experiences across various sales channels – online, in-store, mobile, and more.

Harmony 162

Harmony Shopping Pattern Customer Engagement 162

Retail Focus

MARCH 7, 2023

Customers can test and try all sporting category equipment, footwear, and apparel from top brands such as Adidas, Kettler, Hoka, and Puma. At the heart of the store concept is a new ‘hub’ where customers engage with SPORT 2000’s team of experts for a conversation starter, sharing stories, and picking up the best advice.

Concept 182

Concept Expansion Engagement Merchandising 182

Inside Retail

SEPTEMBER 24, 2024

“It’s so important to see kids engaging with the product, so you can get relativity of size and how much they’ll enjoy it.” Brand activation Mocka is always thinking about discoverability and how consumers find brands online to make sure that it shows up for current and future customers in the right places.

Curate 130

Curate Interior Engagement Fashion 130

Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

JUNE 5, 2022

Customers are now just treating them with a healthy dose of scepticism. At the same time, they’re also far less tolerant of sub-standard shopping experiences, both online and in-store. The brand did this to ensure the online experience was seamless for its new demanding digital customers. Cosying up with consumer expectations.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Retail Focus

APRIL 18, 2024

Already working with hundreds of retailers and brands, Scurri added a mixture of enterprise and mid-market retailers, including The Perfume Shop, BrandAlley, Victoria Plumbing, Loake Shoes, LeMieux and Weird Fish, to its roster of clients last year.

Merchandising 147

Merchandising Management Customer Engagement Engagement 147

Retail Focus

NOVEMBER 21, 2024

From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. In regions like the e liquids UK market, offering unique and high-quality flavours is critical to maintaining customer loyalty and attracting new users.

Target Market 130

Target Market Customer Engagement Tailored Marketing 130

Retail Focus

JULY 3, 2024

Furthermore, luxury brands have the potential to educate and engage their customers on sustainability. Luxury brands might strategically select unconventional locations for their pop-up stores or engage in collaborations with artists, designers, or other brands to generate buzz and attract diverse customer segments.

Engagement 162

Engagement Consumer Balance Promotion 162

Inside Retail

FEBRUARY 7, 2024

A recent global study conducted by the IBM Institute for Business Value sheds light on the escalating discontent among consumers with traditional shopping experiences, both in-store and online. The study reveals a significant appetite among consumers for AI-driven enhancements to their shopping journey.

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Focal Point Shopping Consumer Engagement 130

Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. Pop-up shops today are on steroids, and they are everywhere. A report by global research and analytics firm IBISWorld states that pop-up shops generated approximately US$14.5

Engagement 130

Engagement Shopping Artistic Marketing 130