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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. These businesses operate as tech/AI platforms where the product itself is almost incidental to the larger goals of data acquisition and customer engagement.

Fashion 246
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The new trend in retail is hyper-efficiency

Inside Retail

With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engaging shopping experience. Covid-19 and the changed demand-supply requirements kicked omnichannel into overdrive, forcing retailers to adapt and reimagine how they do business. Efficiency redefined.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

We want customers to come back when they want to treat themselves to something heavenly, that’s our mission,” she added. She is also focused on increasing the brand’s outreach through social media by creating a ‘love letter’ approach to customer engagement.

Reimagine 130
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

This regeneration project reimagines an entire district, fostering deep connections with the city and its residents. Within four months, results were clear: customer footfall and conversion rates exceeded expectations, surpassing those of other French stores, excluding Haussmann.

Expansion 264
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Cloud e-commerce offers a more agile future

Inside Retail

From maintaining supply chains to reimagining stores to safeguarding privacy, today’s retail and consumer goods companies are under constant pressure. New e-commerce engagement models can be difficult to integrate. 360-degree, real-time data visibility across supply chains, customer engagement touchpoints, and operations.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. The more you know about your customers, the more you can tailor your message to them, and the more effective your campaigns can be.