Remove Customer Engagement Remove Engagement Remove Perspective
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Kendall Jenner, curation and machine learning: Keeping up with Revolve Group

Inside Retail

Differentiating ourselves in the luxury market without a physical store is challenging, but our angle is our unique selection perspective. I think the experience that we’re really trying to create from an online perspective is unique selections that you normally don’t see – which is backed by the uptake of the European customer.

Curate 147
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. In these campaigns, Lacoste used Cheetah Experiences to actively collect zero-party data within an interactive brand experience. Campaign objectives.

Strategy 230
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations. Product and/or construction materials).

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Charles & Keith co-founder Keith Wong on the brand’s global expansion 

Inside Retail

IR: How do you see these flagship stores contributing to your overall brand awareness and customer engagement strategies in the Asian market? KW: Our flagship stores play a crucial role in amplifying Charles & Keith’s premiumisation across Asia – the region in which we have the strongest foothold.

Expansion 130
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How Middle Eastern retailer Sun & Sand Sports aims to succeed in Singapore

Inside Retail

We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted. He said there are plans to collaborate with local sports brands or athletes in the future too.

Expansion 130