Retail Focus

OCTOBER 28, 2024

After all, it’s one of the best ways to attract customers and boost engagement. Sometimes, it’s a good idea to look at other successful online sectors for inspiration. Sephora has also introduced spin-to-win games that are designed to keep customers engaged and drive purchases.

Engagement 130

Engagement Customer Engagement Design Retail Design 130

Inside Retail

FEBRUARY 8, 2023

Many retailers are using digital technology to invest in experiential retail, to entice people back into stores, where they can engage and entertain them, giving them a reason to stay beyond the time it takes to buy something. This will be the key to success offline in the future. Thinking about going digital?

Engagement 233

Engagement Display Customer Engagement Tailored 233

Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. The top five tasks marketers wish they could use AI for Respondents to the Klaviyo research nominated a range of tasks they would like to deploy AI in to enhance their marketing campaigns and customer engagement and retention programs.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

MARCH 14, 2024

In an era when consumers expect brands to respond rapidly to queries about products, delivery schedules and any other interaction, a growing number of retailers are turning to interactive voice response (IVR) systems to enhance customer experience. Speed is part of the user experience.

Customer Engagement 246

Customer Engagement Engagement Concept Consumer 246

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. While she says that customer data will be carefully mined for insights, she believes that NTC’s primary function will be to maximise customer engagement. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

NOVEMBER 14, 2022

“Delighting and surprising customers during an in-store customer journey, inspiring them to make a purchase, is one thing, but customers want to save time and access solutions that allow them to order ‘out of stock’ or ‘premium limited-edition’ products, as well.”. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

OCTOBER 9, 2024

Moreover, its website and EDMs provide relevant, engaging, and educational content, attracting shoppers to revisit Bed Threads’ online platform. Its seamless processes ensure a smooth customer journey, leaving a lasting positive impression.”

Engagement 130

Engagement Customer Engagement Other Shopping 130

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Retail Focus

SEPTEMBER 17, 2024

Factors like fast page load times, mobile responsiveness, and easy navigation are essential, and an eCommerce SEO agency ensures these elements are well-optimized to keep your customers engaged. When customers know what to expect from your brand, they are more likely to return.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Retail Focus

AUGUST 4, 2022

The past 2 years have resulted in some major changes to the retail industry, such as a significant increase in online shopping, the rise of localisation and other changes in consumer behaviours. Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy.

Engagement 162

Engagement Customer Engagement Curate Shopping 162

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

APRIL 19, 2024

I understand what our customer wants to see, and I create concepts before they become saturated. If others are doing it, it’s already outdated. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

JANUARY 12, 2023

In Singapore, people living in the same apartment building have created community Facebook accounts to perform group buys, discovering products that others in their building are buying. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. Benefits far outweigh the drawbacks.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

JULY 8, 2024

Sudden but not surprising The move comes four years after the company closed its physical stores in other markets around the world and turned its New York City, London, Sydney and Redmond locations into experience centres, as part of its strategic change in retail operations.

Consumer Electronics 264

Consumer Electronics Strategy Management Consumer 264

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

Gifts 130

Gifts Engagement Social Media Art 130

Inside Retail

DECEMBER 8, 2022

The strategy aims to create better value and convenience for customers, resulting in deeper customer engagement across the board. Customers can now save $3 a month on the combined standalone pricing of both subscriptions. Further reading: Can Wesfarmers’ OnePass succeed where other membership programs failed?

Customer Engagement 130

Customer Engagement Engagement Strategy Other 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data. Multimillion dollar question.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

JANUARY 24, 2022

As seen in major supermarkets, click-and-collect and self-service kiosks are now an in-store fixture, although there are more retailers from other categories deploying similar initiatives, such as sporting goods retailers, DIY stores and home hypermarkets. Customers come back for the conversation. Take your staff on the journey.

Engagement 162

Engagement Customer Engagement Sporting Goods Shopping 162

Inside Retail

OCTOBER 5, 2021

Talkdesk Research found that 63 per cent of retail CX professionals expect contact centre agents to communicate with customers via social media channels, in one year, demonstrating more growth year over year than any other channel. Learn more about what is in store for the retail contact centre of the future.

Social Media 246

Social Media Customer Engagement Engagement Management 246

Inside Retail

DECEMBER 17, 2023

A CDP is a tool that serves as a brand’s single source of truth about its customers. It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location.

Engagement 130

Engagement Flow Tailored Marketing 130

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Visual Merchandising 130

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

Balance 234

Balance Promotion Strategy Consumer 234

Retail Times

APRIL 24, 2024

Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges according to the first Cloudinary Global Video Survey of web developers, marketers and other business leaders across 15 countries.

Customer Engagement 52

Customer Engagement Engagement Other Marketing 52

Retail Focus

AUGUST 25, 2024

From these stats, you can see that both industries are flourishing and can learn a lot from each other. In fact, one of our previous articles covers how retailers can borrow insights from online casinos to keep customers engaged. Otherwise, rampant cases of problem gambling aren’t good for business.

Customer Retention 130

Customer Retention Strategy Pattern Customer Engagement 130

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Parcel Pending

SEPTEMBER 30, 2021

A successful reward program not only reinforces the purchase decision for an existing customer but can also bring a new customer (or customers) into the fold. Starbucks customers, for example, feel engaged with its annual free birthday drink. The Rewards of Rethinking Your Loyalty Program. Parcel Pending.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

JULY 23, 2023

Other groups really hold their membership to just their group – and we’re more relaxed about that. “We The vast majority are really engaged and – should they wish to leave – we don’t block them, which is quite unique in this industry.” We don’t tell our members what to do.

Engagement 130

Engagement Customer Engagement Planning Other 130

Inside Retail

JULY 23, 2024

This feature enables interactive communication with JD’s mascot ‘Joy’ which helps enhance customer engagement and personalisation. While high-end labels choose AR as a space with a focus on brand stories, other retailers are exploring opportunities to offer different shopping experiences to boost sales on the device.

Fashion 275

Fashion Customer Engagement Shopping Space 275

Inside Retail

OCTOBER 14, 2021

The new hub will house a mix of evergreen and seasonal aspirational and educational content, more than 30 free barbecue courses, paid masterclasses, member-only offers, and the opportunity to engage online with other barbecue aficianados.

Engagement 130

Engagement Outdoor Customer Engagement Marketing 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

Social Media 162

Social Media Gifts Jewelry Shopping 162

Inside Retail

JULY 8, 2024

Kai Li is Revole Group’s SVP, and in this discussion, he shed light on the essential components of Revolve’s success, offering a blueprint for other retailers navigating the complexities of today’s retail landscape. IR: How does Revolve provide a premium customer experience across the FWRD and Revolve sites?

Curate 147

Curate Perspective Fashion Marketing 147

Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

Social Media 264

Social Media Artistic Engagement Fashion 264

Inside Retail

OCTOBER 9, 2023

Aside from other efforts to invest in renewable materials, recycling and reuse, democratising sustainable fashion is also a key focus for us,” she noted. Shopee, which is the most popular online marketplace in Southeast Asia, will naturally enable H&M to extend its affordable fashion offering to more customers.

Fashion 130

Fashion Engagement Shopping Customer Engagement 130