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Australia’s social commerce market tipped to top $2.67 billion this year

Inside Retail

Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. Likewise, retailers are expected to increase their investments in this space to enhance customer engagement and reach a wider audience. billion by 2028.

Marketing 264
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How to create an Effective Merchandising Plan

Compliantia

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. This is where a merchandising plan can help. This article will guide you through the process of crafting an effective merchandising plan for your retail store.

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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. Businesses use brand storytelling for the simple fact that it’s more engaging and memorable than simply listing facts about your product.

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SPORT 2000 Launches New “Home of Experts” Retail Concept for Global Expansion

Retail Focus

The new in-store tone of voice is friendly and encouraging, prompting a two-way conversation between customers and SPORT 2000 experts. The space has been designed to be fully flexible in terms of categorization and product merchandising. This creates an engaging environment for the sports-loving community.

Concept 182
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VIDEO: How Quay Australia helped to change the eyewear game

Inside Retail

But the game has changed and brands like Quay are now keeping customers engaged with on-trend, affordable eyewear that can be easily mixed and matched with their wardrobe on a regular basis. The post VIDEO: How Quay Australia helped to change the eyewear game appeared first on Inside Retail.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.