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The impact of gamification on retail customer engagement

Inside Retail

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something.

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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Early, exclusive, engaging: How retailers can leverage their sale season data

Inside Retail

Transparent communication : Include privacy-compliant banners that inform customers of data collection practices, making it easy for them to understand and manage their preferences. Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications.

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Mastering customer engagement: The key to retail and e-commerce success

Inside Retail

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. Data-driven, action-based personalisation: A game changer Data-driven personalisation isn’t just a buzzword – it’s about creating meaningful customer relationships.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matter what’s coming next.

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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

Southeast Asia as key market We see Malaysia as a prime opportunity, given its status as one of Southeast Asia’s largest and most developed economies,” Mohammad A Baker, CEO of GMG, told Inside Retail. Meanwhile, Hong Kong remains a strategic retail hub with a high-spending customer base and access to premium retail spaces.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

In todays fast-paced retail environment, customers expect more than just quality productsthey demand exceptional experiences that are personalized, convenient, and consistent across all touchpoints. Email marketing plays a crucial role in tying these elements together, enabling brands to: Deliver consistent messaging across channels.

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