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Why slowing down in stores can drive big sales: The science behind dwell time

Inside Retail

Add to that research from Hyunwoo Hwangbo on smart store technologies in 2017, which highlights how immersive experiences – like augmented reality fitting rooms and interactive mirrors – boost customer engagement and sales. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’

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How conversational commerce is redefining the way customers interact with brands

Inside Retail

This enhances the overall experience by increasing relevance and decreasing choice overwhelm, which saves time for customers. Elevating the customer experience The retail landscape is being transformed in many areas, from in-store shopping to customer service, creating more seamless and engaging experiences.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

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Revolutionizing Store Layouts and Customer Engagement with Modular Displays

Scrube

Modular displays have emerged as a game-changer, offering flexibility, cost-effectiveness, and enhanced customer experiences. These innovative display systems are transforming how retailers approach store layout and design, making them an increasingly popular choice.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience.