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Regardless of the price or value of the jewelry being sold, it would be a disservice to simply place it in a display case and cross your fingers that it will sell. Many times customers will enter a store without even knowing what they want, and merchandising displays will work to help them make up their minds. Keep It Proportional.
The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customerengagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.
Soft, diffused lighting can make jewelry sparkle, while warm tones can highlight the richness of leather goods. Customers are more likely to associate these products with high value when they are presented as rare treasures. Beyond the visual, a display’s tactile and auditory elements can enhance customerengagement.
Now at Pandora, where he is currently operating as the jewellery brand’s North American president, Rodembusch understands the key to success in retail is understanding what is most important to the customer. Here, he shares his thoughts on how to authentically engage with the shopper, regardless of price point.
In fact, this is a huge appeal to customers across the generations and has opportunities that appeal to many categories that include home decor, beauty and wellness, accessories and fashion, paper goods, pet products, kids and baby goods, and jewelry. Keeping this in mind, what do you think your customers prefer?
Unboxing not only supports brand storytelling, but also drives customer loyalty and the opportunity to go viral. Underwear brand Parade surprises and delights its customers with their e-commerce packaging, using bright colors and a quirky tone of voice that engages the recipient at every touch point.
Here are some examples of brands using AR today to help customers take a closer look at their products: Sephora gives users an option to try on makeup through their cameras with AR software. Louis Vuitton allows mobile users to try on clothes, jewelry and more virtually. Additionally, AI is taking the front role in retail.
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