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The impact of gamification on retail customer engagement

Inside Retail

Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something. Gaming can help marketers: Collect valuable customer data. Increase customer engagement.

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Early, exclusive, engaging: How retailers can leverage their sale season data

Inside Retail

Here’s how you can leverage data, ethically collect customer information, and prepare for a data-driven sales season to maximise the potential of these events. Ethically collecting data during sales events Responsible data collection is essential for building customer trust. This helps customers feel empowered over their data.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV). This reinforces their confidence in the brand’s commitment to the overall customer experience.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful. Retailers are recognising the need to be smarter and more personalised in their interactions with customers. Collecting customer information – Know Your Customer – has been a leading trend in recent years.